Sim Card
Sim Card clears our launch bar: a $938K/yr market growing +3.5% this quarter with returns at 0.1%.
Flapen Score
Is Sim Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sim Card is a £938K/yr Amazon United Kingdom market (715K searches/yr). The top 5 brands hold 76% of demand. Verdict: Launch it — 64/100.
Sim Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.5% over the last 90 days and 10.7% of searches end in a purchase.
£938K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 29 products
Top Sim Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £2.59
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 1y ago
Vodafone Pay As You Go Sim Card
- Price
- £0.64
- Rating
- 4.2/5
- Reviews
- 6,646
- Age
- 19y ago
Giffgaff Nano/Micro/Standard SIM. Top Tariff Offers Unlimited Calls Text Data - Just Pay As You Go - no Contract. Multi Size Fits All Devices. 5 Bonus Credit When You Top up 10 First Time.
- Price
- £0.83
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 5y ago
O2 Pay As You Go Sim Card blue
- Price
- £0.96
- Rating
- 4.2/5
- Reviews
- 2,789
- Age
- 22y ago
EE PAYG 10 Data Sim Includes 10 pre-paid credit 20GB Data 500 Minutes and Unlimited Texts (EE 10-20GB)
- Price
- £9.71
- Rating
- 4.2/5
- Reviews
- 2,381
- Age
- 9y ago
Trending
90-day click momentum
EE 15 Data Pack Pay As You Go Sim Card - Standard Micro & Nano Included
- Price
- £0.34
- Rating
- 4.1/5
- Reviews
- 95
- Age
- 9y ago
Giffgaff Nano/Micro/Standard SIM. Top Tariff Offers Unlimited Calls Text Data - Just Pay As You Go - no Contract. Multi Size Fits All Devices. 5 Bonus Credit When You Top up 10 First Time.
- Price
- £0.83
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 5y ago
SMARTY Unlimited SIM Only 1-month flexible plan
- Price
- £0.23
- Rating
- 4.3/5
- Reviews
- 387
- Age
- 2y ago
SMARTY SIM Only 1 month flexible plans available
- Price
- £0.24
- Rating
- 4.0/5
- Reviews
- 1,788
- Age
- 2y ago
SMARTY Unlimited Data only SIM. 1 month plan No contract EU Roaming
- Price
- £0.42
- Rating
- 4.0/5
- Reviews
- 1,788
- Age
- 4y ago
Newest
by launch date
Lebara Mobile SIM Card: 100GB Data SIM Only Plan for 10 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £9.38
- Rating
- 3.9/5
- Reviews
- 165
- Age
- 10mo ago
Pay As You Go SIM Card 5 Preloaded Credit Ready to use
- Price
- £4.03
- Rating
- 3.9/5
- Reviews
- 160
- Age
- 1y ago
Lebara Mobile SIM Card: 5GB Data SIM Only Plan for 2.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £2.59
- Rating
- 4.1/5
- Reviews
- 667
- Age
- 1y ago
Lebara Mobile SIM Card: 30GB Data SIM Only Plan for 5 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £4.86
- Rating
- 4.1/5
- Reviews
- 459
- Age
- 1y ago
Lebara Mobile SIM Card: Unlimited Data SIM Only Plan for 12.50 Half Price for First 3 Months No Contract UK Calls Texts International Minutes EU and India Roaming Included Fits All Devices
- Price
- £12.24
- Rating
- 3.9/5
- Reviews
- 279
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
30
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
17%
- Lebara24%
- Vodafone17%
- O212%
- EE12%
- Giffgaff11%
- love 2 surf7%
- Open — no brand owns it (5 brands, 17%)
Sim Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Sim Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sim card214K/yr
- sim171K/yr
- pay as you go sim card68K/yr
- sim cards pay as you go59K/yr
- vodafone sim card29K/yr
- sim cards22K/yr
- o2 pay as you go sim card25K/yr
- vodafone pay as you go sim card20K/yr
- o2 sim card18K/yr
- pay as you go sim cards no contract10K/yr
What reviews say buyers love and hate about Sim Card
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great value”
“Connection is very good”
“As Advertised”
“good signal strength”
“Overall, solid performance”
What buyers complain about
85% of reviews“Had trouble activating SIM”
“Never worked”
“Far too expensive to use”
“Not as described”
“because it does not provide me with any internet connection whatsoever”
Sim Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sim Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
