How competitive is the Samsung Phone niche on Amazon United Kingdom?

15 brands and 299 sellers compete in Samsung Phone on Amazon United Kingdom. The top 5 Samsung Phone products take 40% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Samsung Phone?

Samsung Phone buyers on Amazon United Kingdom complain most about Quality-Overall, Charging, Battery Life, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Samsung Phone niche?

Samsung Phone sells for £129.14 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.89–£878.40. The average incumbent carries 519 reviews — the moat a new listing must climb.

Samsung Phone

Samsung Phone clears our launch bar: a $16.7M/yr market growing +1.0% this quarter with returns at 1.3%.

Signals High Price

Flapen Score

Launch it

This niche Category average

Is Samsung Phone profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Samsung Phone is a £16.7M/yr Amazon United Kingdom market (15.6M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 58/100.

Samsung Phone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +1.0% over the last 90 days and 0.8% of searches end in a purchase.

£16.7M

revenue / yr

Units sold / yr125K

Search volume / yr+1.0%15.6M

Conversion rate0.8%

Avg price£129.14

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers15 · 299

Top-5 product click share40%

Open market8%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 54 products

Top Samsung Phone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Blue Black 3 Year Manufacturer Extended Warranty (UK Version)

Price: £95.25
Rating: 4.5/5
Reviews: 959
Age: 1y ago

Samsung Galaxy A16 128 Black

Price: £92.15
Rating: 4.5/5
Reviews: 1,469
Age: 1y ago

Samsung Galaxy A17 6.7 FHD+ MediaTek 4GB RAM 128GB Storage Dual-SIM Android Sma

Price: £123.67
Rating: 4.4/5
Reviews: 869
Age: 1y ago

Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Grey 3 Year Manufacturer Extended Warranty (UK Version)

Price: £95.83
Rating: 4.5/5
Reviews: 959
Age: 1y ago

Samsung Galaxy A17 5G AI Smartphone Slim 7.5mm Frame Large Screen 50MP Camera 128GB Storage 4GB Memory 5000 mAh Battery Black 3 Year Extended Warranty (UK Version)

Price: £138.64
Rating: 4.4/5
Reviews: 513
Age: 11mo ago

Newest

by launch date

Samsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black

Price: £120.83
Rating: 4.4/5
Reviews: 233
Age: 5mo ago

HONOR X5c Plus MediaTek Helio G81 4GB RAM 64GB ROM Smartphone

Price: £53.62
Rating: 4.5/5
Reviews: 346
Age: 9mo ago

HONOR X5c Plus Unlocked Smartphone 6.74 90Hz Vivid Display 64GB Storage 5130mAh Long-Lasting Battery 50MP Dual Camera Octa-Core Processor Dual SIM Android 15 Black (UK Warranty)

Price: £55.39
Rating: 4.5/5
Reviews: 346
Age: 9mo ago

Samsung Galaxy A17 4G Ai (128GB + 4GB) Black CPU Speed 2.2GHz 2GHz Size (Main_Display) 169.1mm (6.7 Full Rectangle) / 164.5mm (6.5 Rounded Corners) USB Type-C

Price: £103.48
Rating: 4.5/5
Reviews: 183
Age: 9mo ago

Global Unlocked New Android 3G Smartphone 5.2 Cellphone Dual SIM - Entry-Level Phone for Calls & Light Apps

Price: £37.93
Rating: 3.0/5
Reviews: 81
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

299

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

40%

Top 20: 70%

Open market

Samsung68%
Nokia7%
Motorola7%
HONOR6%
Generic4%
Google1%
Open — no brand owns it (9 brands, 7%)

Samsung Phone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15.6MCVR0.8%Products54Brands15Top 5 Brands92%OOS Rate6.2%Rating4.2★Reviews519Avg BSR#84

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Samsung Phone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

samsung phone3.0M/yr +3.4%0.8% conv.
mobile phones2.5M/yr +1.7%0.3% conv.
samsung1.7M/yr -6.3%0.1% conv.
phone1.5M/yr +3.1%0.3% conv.
sim-free & unlocked mobile phones1.1M/yr +0.1%0.1% conv.
motorola phone533K/yr +2.4%0.4% conv.
android phones544K/yr +4.1%0.4% conv.
mobile phone505K/yr +10.0%0.4% conv.
phones459K/yr -0.6%0.3% conv.
smart phone426K/yr +7.1%0.4% conv.

What reviews say buyers love and hate about Samsung Phone

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Value For Money33%

“Excellent value”

Quality-Overall10%

“The phone itself is excellent quality”

Ease Of Use8%

“Easy to operate”

Advertised Vs Actual Product7%

“As described”

Battery Life6%

“Good battery”

What buyers complain about

56% of reviews

Quality-Overall10%

“Awful quality”

Charging9%

“Take bit longer to charge”

Battery Life7%

“battery doesn't last long”

Functionality-Overall7%

“Not working”

Software/Application4%

“junk software”

Samsung Phone return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

15%

2Charging

11%

3Connectivity-Overall

4Size-Overall

5Compatibility-Overall

Common Samsung Phone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Samsung Phone 58/100 on Amazon United Kingdom — Launch it. The niche generates £16.7M/yr across 54 tracked products. 22 of 22 products launched in the last 360 days are still selling. Search demand moved +1.0% over the last 90 days.