55
oura 5
Worth a lookShows searches that convert (15.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 98K searches
Growth
Great+77.2%90-day search growth — must beat 0% to launch
Avg price
Great£86.92avg listing price — sweet spot $15–$100
Review moat
Good625.23avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£2.59–£408.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand