Oura 5

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+77.2%

Conversion, latest week

15.0%

Market size, estimated

£1.3Ma year

Top search term

oura ring sizing kit59K searches a year

Listings sell for £86.92 on average, from £2.59 to £408.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 4,000 to 5,000 of them. At £86.92 that is £348K to £435K a year per listing.

Average price

£86.92inside the $15 to $100 sweet spot

Price range

£2.59–£408.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

4,000–5,000

Revenue per listing a year

£348K–£435K

Returns

3.2%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #198 within Wearable Technology. It carries 625 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#198in Wearable Technology

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

625per listing

Listings tracked

13

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

24 months