Noise Cancelling Earbuds
Noise Cancelling Earbuds shows a $6.0M/yr market, but a deep review moat (24,057 avg reviews) keeps it on the watch list.
Flapen Score
Is Noise Cancelling Earbuds profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Noise Cancelling Earbuds is a £6.0M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar. Verdict: Worth a look — 54/100.
Noise Cancelling Earbuds: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.9% over the last 90 days and 3.3% of searches end in a purchase.
£6.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 35 products
Top Noise Cancelling Earbuds products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
soundcore Anker P30i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £21.41
- Rating
- 4.3/5
- Reviews
- 38,187
- Age
- 2y ago
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 111,449
- Age
- 3y ago
soundcore Anker P40i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £29.93
- Rating
- 4.4/5
- Reviews
- 16,535
- Age
- 2y ago
soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 6,450
- Age
- 10mo ago
soundcore by Anker Space A40 Adaptive Active Noise Cancelling Wireless Earbuds Reduce Noise By Up to 98% 50H Total/10H Single Playtime Hi-Res Sound Comfortable Fit Wireless Charge
- Price
- £37.31
- Rating
- 4.2/5
- Reviews
- 24,028
- Age
- 4y ago
Trending
90-day click momentum
soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder
- Price
- £122.27
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 2mo ago
JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker
- Price
- £163.75
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 2mo ago
Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)
- Price
- £170.05
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5mo ago
soundcore Liberty 5 by Anker Noise-Cancelling Wireless Earbuds 2x Stronger Voice Reduction Real-Time Adaptive Noise Cancellation Fast Charging Dolby Audio 6 Mic AI Calls (Abyss Blue)
- Price
- £52.36
- Rating
- 4.3/5
- Reviews
- 3,228
- Age
- 1y ago
Newest
by launch dateJBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder
- Price
- £122.27
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 2mo ago
soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker
- Price
- £163.75
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 2mo ago
Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)
- Price
- £170.05
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5mo ago
Samsung Galaxy Buds3 FE Black
- Price
- £67.28
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
67
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 84%
Open market
5%
- soundcore73%
- Samsung12%
- Apple4%
- Drsaec2%
- YHFvesv2%
- Anker1%
- Open — no brand owns it (4 brands, 5%)
Noise Cancelling Earbuds demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 1.9×
Top Noise Cancelling Earbuds search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soundcore earbuds592K/yr
- noise cancelling earbuds602K/yr
- samsung earbuds413K/yr
- soundcore306K/yr
- earpods334K/yr
- anker earbuds188K/yr
- ear pods209K/yr
- earbuds wireless bluetooth70K/yr
- ear pods wireless133K/yr
- anker soundcore96K/yr
What reviews say buyers love and hate about Noise Cancelling Earbuds
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Amazing sound”
“The build quality is superb”
“Fair price”
“Amazing battery life”
“Amazing noise cancellation”
What buyers complain about
55% of reviews“Broke after a month”
“Poor Quality Sound”
“Cant connect”
“Rubbish quality”
“Not charging”
Noise Cancelling Earbuds return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Noise Cancelling Earbuds questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
