Noise Cancelling Earbuds
Worth a lookShows a $6.0M/yr market, but a deep review moat (24,057 avg reviews) keeps it on the watch list.
Market size
Incredible£6.0M£6.0M/yr · 3.6M searches
Avg price
Great£51.66avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.21–£170.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad24,056.91avg incumbent reviews — the moat a new listing must climb
Is noise cancelling earbuds profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, noise cancelling earbuds is a £6.0M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
noise cancelling earbuds market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £5.2M–£6.5M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 6.3%
- Avg brand age
- 29 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
67
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 84%
Open market
5%
- soundcore73%
- Samsung12%
- Apple4%
- Drsaec2%
- YHFvesv2%
- Anker1%
- Open — no brand owns it (4 brands, 5%)
noise cancelling earbuds demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.9×
Top noise cancelling earbuds search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- soundcore earbuds592K/yr
- noise cancelling earbuds602K/yr
- samsung earbuds413K/yr
- soundcore306K/yr
- earpods334K/yr
- anker earbuds188K/yr
- ear pods209K/yr
- earbuds wireless bluetooth70K/yr
- ear pods wireless133K/yr
- anker soundcore96K/yr
Top noise cancelling earbuds products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
soundcore Anker P30i Adaptive Noise Cancelling Wireless Earbuds
soundcore£21.414.3★38,187 rev
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
soundcore£14.054.3★111,449 rev
soundcore Anker P40i Adaptive Noise Cancelling Wireless Earbuds
soundcore£29.934.4★16,535 rev
soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
soundcore£25.044.6★6,450 rev
soundcore by Anker Space A40 Adaptive Active Noise Cancelling Wireless Earbuds Reduce Noise By Up to 98% 50H Total/10H Single Playtime Hi-Res Sound Comfortable Fit Wireless Charge
soundcore£37.314.2★24,028 rev
Newest
by launch date
JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
JBES£8.21121 rev
soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder
soundcore£122.27332 rev
soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker
soundcore£163.75287 rev
Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)
Samsung£170.05125 rev
Samsung Galaxy Buds3 FE Black
Samsung£67.28246 rev
Trending
90-day click momentumsoundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder
soundcore£122.274.4★
JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
JBES£8.214.3★
soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker
soundcore£163.754.3★
Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)
Samsung£170.054.5★
soundcore Liberty 5 by Anker Noise-Cancelling Wireless Earbuds 2x Stronger Voice Reduction Real-Time Adaptive Noise Cancellation Fast Charging Dolby Audio 6 Mic AI Calls (Abyss Blue)
soundcore£52.364.3★
What reviews say buyers love and hate about noise cancelling earbuds
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing sound”
“The build quality is superb”
“Fair price”
“Amazing battery life”
“Amazing noise cancellation”
“Also comfortable to wear”
“charges fast”
“Easy to connect”
“Secure fit”
“Ease of use”
What buyers complain about
“Broke after a month”
“Poor Quality Sound”
“Cant connect”
“Rubbish quality”
“Not charging”
“high-pitched noise”
“Not working properly”
“Not noise cancelling”
“very low sound”
“Poor battery life”
Top return reasons
Common noise cancelling earbuds questions
- Is noise cancelling earbuds profitable to sell on Amazon United Kingdom?
- The niche generates £6.0M/yr across 35 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the noise cancelling earbuds niche?
- 10 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in noise cancelling earbuds?
- Top complaints mined from reviews: Durability, Audio Quality, Connectivity-Overall. The return rate is 2.3%.
- When does demand for noise cancelling earbuds peak?
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the noise cancelling earbuds niche?
- Listings span £8.21–£170.05; the average listing price is £51.66 (sweet spot $15–$100). The average incumbent carries 24,057 reviews — the moat a new listing must climb.
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