Noise Cancelling Earbuds
MaybeShoppers spend an estimated $6.0M a year here. But the average product has 24,057 reviews to catch up to, so Noise Cancelling Earbuds is a Maybe.
- Flapen Score
- 54 / 100Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 4454
- Market size
- £6.0M/yr3.6M searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 67 sellers
Flapen Score
Noise Cancelling Earbuds against its category
The dotted line is the Electronics & Photo average. Past it, Noise Cancelling Earbuds is stronger. Inside it, weaker.
Market
The Noise Cancelling Earbuds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Noise Cancelling Earbuds 3.6M times last year and spent an estimated £6.0M. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.0M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £6.0Ma year
- Peak month
- March1.9× the quietest month
- Top search term
- soundcore earbuds592K searches a year
02 · Price
A sale here is worth £51.66.
Listings sell for £51.66 on average, from £8.21 to £170.05. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £51.66 that is £155K to £207K a year per listing.
- Average price
- £51.66inside the $15 to $100 sweet spot
- Price range
- £8.21–£170.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £155K–£207K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #52 within Headphones, Earphones & Accessories. It carries 24,057 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #52in Headphones, Earphones & Accessories
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 24,057per listing
- Listings tracked
- 35
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Noise Cancelling Earbuds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
soundcore Anker P30i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £21.41
- Rating
- 4.3/5
- Reviews
- 38,187
- Age
- 2y ago
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 111,449
- Age
- 3y ago
soundcore Anker P40i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £29.93
- Rating
- 4.4/5
- Reviews
- 16,535
- Age
- 2y ago
soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 6,450
- Age
- 10mo ago
soundcore by Anker Space A40 Adaptive Active Noise Cancelling Wireless Earbuds Reduce Noise By Up to 98% 50H Total/10H Single Playtime Hi-Res Sound Comfortable Fit Wireless Charge
- Price
- £37.31
- Rating
- 4.2/5
- Reviews
- 24,028
- Age
- 4y ago
Trending
estimated 90-day click momentum
soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder
- Price
- £122.27
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 2mo ago
JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker
- Price
- £163.75
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 2mo ago
Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)
- Price
- £170.05
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5mo ago
soundcore Liberty 5 by Anker Noise-Cancelling Wireless Earbuds 2x Stronger Voice Reduction Real-Time Adaptive Noise Cancellation Fast Charging Dolby Audio 6 Mic AI Calls (Abyss Blue)
- Price
- £52.36
- Rating
- 4.3/5
- Reviews
- 3,228
- Age
- 1y ago
Newest
by launch dateJBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
soundcore 2026 New Anker Liberty 5 Pro ANC 4.0 Guinness Record Holder
- Price
- £122.27
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 2mo ago
soundcore 2026 New Anker Liberty 5 Pro Max ANC 4.0 Earbuds AI Note-Taker
- Price
- £163.75
- Rating
- 4.3/5
- Reviews
- 287
- Age
- 2mo ago
Samsung Galaxy Buds4 Pro Wireless Bluetooth Earbuds Real Metal Blade Full-Spectrum Hi-Fi Sound 2-Way Speaker & Dual Amp 360 Audio ANC Black 2 Year Extended Warranty (UK Version)
- Price
- £170.05
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 5mo ago
Samsung Galaxy Buds3 FE Black
- Price
- £67.28
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
67
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 84%
Open market
5%
- soundcore73%
- Samsung12%
- Apple4%
- Drsaec2%
- YHFvesv2%
- Anker1%
- Open — no brand owns it (4 brands, 5%)
Demand
Noise Cancelling Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Noise Cancelling Earbuds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soundcore earbuds592K/yr
- noise cancelling earbuds602K/yr
- samsung earbuds413K/yr
- soundcore306K/yr
- earpods334K/yr
- anker earbuds188K/yr
- ear pods209K/yr
- earbuds wireless bluetooth70K/yr
- ear pods wireless133K/yr
- anker soundcore96K/yr
Reviews and returns
What reviews say buyers love and hate about Noise Cancelling Earbuds
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noise Cancelling Earbuds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data