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Gopro

Gopro shows a $2.8M/yr market, but weak search conversion (1.0%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 96Growth 39Conversion 13Competition 56Returns 42Price range 18Avg price 73Brand share 28Review moat 48Quality gap 78
This niche Category average

Is Gopro profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gopro is a £2.8M/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.

Gopro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.3% over the last 90 days and 1.0% of searches end in a purchase.

£2.8M

revenue / yr

Units sold / yr25K
Search volume / yr+11.3%2.5M
Conversion rate1.0%
Avg price£106.86

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 117
Top-5 product click share52%
Open market12%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement89%
New entrants (1y)9· 8 succeeded
Avg rating4.3★
Avg reviews1,664

Top Gopro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£112K£224K£336K£448K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

9%

  • GoPro40%
  • AKASO30%
  • DJI6%
  • fourq6%
  • Jadfezy5%
  • WOLFANG3%
  • Open — no brand owns it (8 brands, 9%)

Gopro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.5MCVR1.0%Products27Brands14Top 5 Brands88%OOS Rate7.9%Rating4.3★Reviews1,664Avg BSR#65
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Gopro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • go pro671K/yr
  • action camera331K/yr
  • gopro365K/yr
  • go pro camera234K/yr
  • underwater camera165K/yr
  • waterproof camera117K/yr
  • gopro hero 13123K/yr
  • go pro hero 13104K/yr
  • helmet camera70K/yr
  • bike camera46K/yr

What reviews say buyers love and hate about Gopro

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Value For Money24%

Amazing value

Quality-Overall18%

Really good quality and easy to use and set up

Ease Of Use9%

Easy to use

Image/Picture Clarity6%

Picture quality very good

Video Quality5%

Excellent video

What buyers complain about

50% of reviews
Battery Life8%

The batteries dont last long

Functionality-Overall7%

It doesnt work

Charging6%

not charging properly

Image/Picture Clarity6%

Image quality: Poor

Quality-Overall5%

Score = 3 / 10 compete rubbish

Gopro return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
11%
2Quality-Overall
9%
3Image/Picture Clarity
7%
4Camera Quality
6%
5Defective Material/Parts
6%

Common Gopro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gopro 52/100 on Amazon United Kingdom — Worth a look. The niche generates £2.8M/yr across 27 tracked products. 8 of 9 products launched in the last 360 days are still selling. Search demand moved +11.3% over the last 90 days.
Search demand for Gopro on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.