Gopro
MaybeShoppers spend $2.8M a year here. But buyers convert on only 1.0% of searches, so Gopro is a Maybe.
- Flapen Score
- 52 / 100Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 4452
- Market size
- £2.8M/yr2.5M searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 117 sellers
Flapen Score
Gopro against its category
The dotted line is the Electronics & Photo average. Past it, Gopro is stronger. Inside it, weaker.
Market
The Gopro market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gopro 2.5M times last year and spent an estimated £2.8M. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £2.8Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- go pro671K searches a year
02 · Price
A sale here is worth £106.86.
Listings sell for £106.86 on average, from £18.25 to £483.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £106.86 that is £53K to £80K a year per listing.
- Average price
- £106.86above the $15 to $100 sweet spot
- Price range
- £18.25–£483.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £53K–£80K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #65 within Camera & Photo. It carries 1,664 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #65in Camera & Photo
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,664per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 8 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Gopro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses
- Price
- £246.88
- Rating
- 4.5/5
- Reviews
- 1,317
- Age
- 1y ago

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit
- Price
- £41.49
- Rating
- 4.4/5
- Reviews
- 9,117
- Age
- 10y ago

GoPro HERO13 Black Accessory Bundle - Includes The Handler (Floating Hand Grip) 2 Enduro Batteries 2 Curved Adhesive Mounts 64GB SanDisk MicroSD Card Carrying Case and more
- Price
- £275.62
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 1y ago

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit - Blue
- Price
- £42.58
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 9y ago

FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
- Price
- £43.18
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 2y ago
Trending
90-day click momentum
GoPro MISSION 1 PRO - Compact Cinema Action Camera with 8K60 Video 1 Sensor Advanced Low Light Performance 50MP Photos 960fps Slo-Mo HyperSmooth Stabilization
- Price
- £483.27
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2mo ago

Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)
- Price
- £60.97
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago

Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago

FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
- Price
- £43.18
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 2y ago

Nvgfelis Action Camera FHD 1080P 16MP with 32GB Memory Card - 131FT/40M Waterproof Dual Screen Sports Camera 2X Batteries & Multifunctional Accessories Kit for Helmet Bicycle
- Price
- £27.41
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 6mo ago
Newest
by launch date
GoPro MISSION 1 PRO - Compact Cinema Action Camera with 8K60 Video 1 Sensor Advanced Low Light Performance 50MP Photos 960fps Slo-Mo HyperSmooth Stabilization
- Price
- £483.27
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2mo ago

Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)
- Price
- £60.97
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago

Nvgfelis Action Camera FHD 1080P 16MP with 32GB Memory Card - 131FT/40M Waterproof Dual Screen Sports Camera 2X Batteries & Multifunctional Accessories Kit for Helmet Bicycle
- Price
- £27.41
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 6mo ago

Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago

SJCAM SJ4000 4K30fps Action Camera with 64GB Card 40MP EIS Stabilization 3-Axis Motorcycle Helmet Sport Camera 170 FOV | 30M Waterproof Underwater Camera 5X Zoom Dual Batteries
- Price
- £44.96
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
117
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
9%
- GoPro40%
- AKASO30%
- DJI6%
- fourq6%
- Jadfezy5%
- WOLFANG3%
- Open — no brand owns it (8 brands, 9%)
Demand
Gopro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Gopro search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- go pro671K/yr
- action camera331K/yr
- gopro365K/yr
- go pro camera234K/yr
- underwater camera165K/yr
- waterproof camera117K/yr
- gopro hero 13123K/yr
- go pro hero 13104K/yr
- helmet camera70K/yr
- bike camera46K/yr
Reviews and returns
What reviews say buyers love and hate about Gopro
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The batteries dont last long
the battery drains incredibly fast
Very bad battery life
It doesnt work
Completely stopped working
it just never worked
not charging properly
Doesnt charge
It then wouldnt switch on or charge
Image quality: Poor
it was poor quality pictures
A staggeringly poor camera with dreadful image quality
Score = 3 / 10 compete rubbish
Poor quality as per my expectation
the video quality has dropped. badly
Love
Amazing value
Good deal
Amazing value
Really good quality and easy to use and set up
Quality and easy to use
Amazing quality
Easy to use
Easy to navigate and use
and easy to control
Picture quality very good
Picture is super clear
Picture quality is great
Excellent video
The video is also clear
Brilliant videos
Return
3.6% Return rate 0% Fixable by listing
It doesnt work
Completely stopped working
it just never worked
Score = 3 / 10 compete rubbish
Poor quality as per my expectation
the video quality has dropped. badly
Image quality: Poor
it was poor quality pictures
A staggeringly poor camera with dreadful image quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gopro questions
Answered from the same tracked data.









