Skip to content

Gopro

Maybe

Shoppers spend $2.8M a year here. But buyers convert on only 1.0% of searches, so Gopro is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£2.8M/yr2.5M searches / yr
90-day growth
+11.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 117 sellers

Flapen Score

Gopro against its category

The dotted line is the Electronics & Photo average. Past it, Gopro is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gopro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gopro 2.5M times last year and spent an estimated £2.8M. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
1.0%
Market size, estimated
£2.8Ma year
Peak month
July1.5× the quietest month
Top search term
go pro671K searches a year

02 · Price

A sale here is worth £106.86.

Listings sell for £106.86 on average, from £18.25 to £483.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £106.86 that is £53K to £80K a year per listing.

Average price
£106.86above the $15 to $100 sweet spot
Price range
£18.25–£483.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£53K–£80K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #65 within Camera & Photo. It carries 1,664 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#65in Camera & Photo
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,664per listing
Listings tracked
27

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Gopro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£112K£224K£336K£448K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

9%

  • GoPro40%
  • AKASO30%
  • DJI6%
  • fourq6%
  • Jadfezy5%
  • WOLFANG3%
  • Open — no brand owns it (8 brands, 9%)

Demand

Gopro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gopro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • go pro671K/yr
  • action camera331K/yr
  • gopro365K/yr
  • go pro camera234K/yr
  • underwater camera165K/yr
  • waterproof camera117K/yr
  • gopro hero 13123K/yr
  • go pro hero 13104K/yr
  • helmet camera70K/yr
  • bike camera46K/yr

Reviews and returns

What reviews say buyers love and hate about Gopro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life8%−0.07

The batteries dont last long

the battery drains incredibly fast

Very bad battery life

Functionality-Overall7%−0.10

It doesnt work

Completely stopped working

it just never worked

Charging6%−0.09

not charging properly

Doesnt charge

It then wouldnt switch on or charge

Image/Picture Clarity6%−0.04

Image quality: Poor

it was poor quality pictures

A staggeringly poor camera with dreadful image quality

Quality-Overall5%+0.74

Score = 3 / 10 compete rubbish

Poor quality as per my expectation

the video quality has dropped. badly

Love

Value For Money24%+2.14

Amazing value

Good deal

Amazing value

Quality-Overall18%+0.74

Really good quality and easy to use and set up

Quality and easy to use

Amazing quality

Ease Of Use9%+0.45

Easy to use

Easy to navigate and use

and easy to control

Image/Picture Clarity6%−0.04

Picture quality very good

Picture is super clear

Picture quality is great

Video Quality5%+0.23

Excellent video

The video is also clear

Brilliant videos

Return

3.6% Return rate 0% Fixable by listing

Functionality-Overall11%▆█▆▇▇▆

It doesnt work

Completely stopped working

it just never worked

Quality-Overall9%▇▅█▇▆▅

Score = 3 / 10 compete rubbish

Poor quality as per my expectation

the video quality has dropped. badly

Image/Picture Clarity7%██▇▆▅▇

Image quality: Poor

it was poor quality pictures

A staggeringly poor camera with dreadful image quality

Camera Quality6%▅█▄▆▅▅
Defective Material/Parts6%█▄██▇▇

FAQ

Common Gopro questions

Answered from the same tracked data.