Is gopro profitable to sell on Amazon United Kingdom?

The niche generates £2.8M/yr across 27 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the gopro niche?

14 brands and 117 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in gopro?

Top complaints mined from reviews: Battery Life, Functionality-Overall, Charging. The return rate is 3.6%.

When does demand for gopro peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the gopro niche?

Listings span £18.25–£483.27; the average listing price is £106.86 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.

gopro

Worth a look

Shows a $2.8M/yr market, but weak search conversion (1.0%) keeps it on the watch list.

Market size

Incredible£2.8M

£2.8M/yr · 2.5M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£106.86

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,664.37

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Bad£18.25–£483.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, gopro is a £2.8M/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

gopro market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £2.1M–£2.7M; units × avg price
Conversion rate: 1.0%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 7.9%
Avg brand age: 32 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

GoPro40%
AKASO30%
DJI6%
fourq6%
Jadfezy5%
WOLFANG3%
Open — no brand owns it (8 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top gopro search terms

go pro671K/yr +6.7%0.6% conv.
action camera331K/yr +11.7%0.4% conv.
gopro365K/yr +8.5%0.4% conv.
go pro camera234K/yr +1.0%0.7% conv.
underwater camera165K/yr +57.6%0.7% conv.
waterproof camera117K/yr +47.9%0.6% conv.
gopro hero 13123K/yr -0.4%1.5% conv.
go pro hero 13104K/yr -9.7%1.7% conv.
helmet camera70K/yr +23.8%0.1% conv.
bike camera46K/yr +44.9%0.2% conv.

All search terms

Top gopro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses

GoPro£246.884.5★1,317 rev

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit

AKASO£41.494.4★9,117 rev

GoPro HERO13 Black Accessory Bundle - Includes The Handler (Floating Hand Grip) 2 Enduro Batteries 2 Curved Adhesive Mounts 64GB SanDisk MicroSD Card Carrying Case and more

GoPro£275.624.4★1,380 rev

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit - Blue

AKASO£42.584.4★2,204 rev

FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty

fourq£43.184.3★225 rev

Newest

by launch date

GoPro MISSION 1 PRO - Compact Cinema Action Camera with 8K60 Video 1 Sensor Advanced Low Light Performance 50MP Photos 960fps Slo-Mo HyperSmooth Stabilization

GoPro£483.2716 rev

2mo ago

Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)

Hiwoor£60.9745 rev

3mo ago

Nvgfelis Action Camera FHD 1080P 16MP with 32GB Memory Card - 131FT/40M Waterproof Dual Screen Sports Camera 2X Batteries & Multifunctional Accessories Kit for Helmet Bicycle

Nvgfelis£27.4126 rev

6mo ago

Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle

Jadfezy£22.4949 rev

9mo ago

SJCAM SJ4000 4K30fps Action Camera with 64GB Card 40MP EIS Stabilization 3-Axis Motorcycle Helmet Sport Camera 170 FOV | 30M Waterproof Underwater Camera 5X Zoom Dual Batteries

SJCAM£44.961,451 rev

9mo ago

What buyers say about gopro

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Amazing value”

Quality-Overall18%

“Really good quality and easy to use and set up”

Ease Of Use9%

“Easy to use”

Image/Picture Clarity6%

“Picture quality very good”

Video Quality5%

“Excellent video”

Advertised Vs Actual Product5%

“Does what it says”

Water Resistance3%

“Waterproof: Yes”

Add-Ons/Attachments3%

“It came with lots of different attachments for bikes etc so will be experimenting with those too”

Battery Life3%

“battery lasts long”

Assembly/Installation2%

“It is very easy to attach round the handlebar of the bike by passing it round the handlebar”

What buyers complain about

Battery Life8%

“The batteries dont last long”

Functionality-Overall7%

“It doesnt work”

Charging6%

“not charging properly”

Image/Picture Clarity6%

“Image quality: Poor”

Quality-Overall5%

“Score = 3 / 10 compete rubbish”

Connectivity-Overall4%

“WiFi connection: Faulty”

Software/Application4%

“The app on the phone is similarly dead simple to use”

Value For Money3%

“I have no idea how it stacks up against more expensive ones -”

Instructions/User Manual/Troubleshooting3%

“The instructions are very poor”

Recording Feature3%

“stopped recording video without any reason”

Top return reasons

Functionality-Overall11%

Quality-Overall9%

Image/Picture Clarity7%

Camera Quality6%

Defective Material/Parts6%