57
cheap mobile phone
Launch itA $16.3M/yr market growing +0.9% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible£16.3M£16.3M/yr · 14.5M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good568.31avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£139.37avg listing price — sweet spot $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.89–£878.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price