Cheap Mobile Phone
MaybeShoppers spend $16.3M a year here. But buyers convert on only 0.8% of searches, so Cheap Mobile Phone is a Maybe.
- Flapen Score
- 57 / 100Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 4457
- Market size
- £16.3M/yr14.5M searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 43%top-5 click share · 15 brands · 291 sellers
Flapen Score
Cheap Mobile Phone against its category
The dotted line is the Electronics & Photo average. Past it, Cheap Mobile Phone is stronger. Inside it, weaker.
Market
The Cheap Mobile Phone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cheap Mobile Phone 14.5M times last year and spent an estimated £16.3M. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 14.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16.3M a year.
- Searches, last 12 months
- 14.5M
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £16.3Ma year
- Peak month
- November2.4× the quietest month
- Top search term
- samsung phone3.0M searches a year
02 · Price
A sale here is worth £139.37.
Listings sell for £139.37 on average, from £5.89 to £878.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £139.37 that is £279K to £348K a year per listing.
- Average price
- £139.37above the $15 to $100 sweet spot
- Price range
- £5.89–£878.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £279K–£348K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #79 within Mobile Phones & Smartphones. It carries 568 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 92%
- Out of stock, average day
- 6.6%
- Average rank
- #79in Mobile Phones & Smartphones
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 568per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 21 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Cheap Mobile Phone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Blue Black 3 Year Manufacturer Extended Warranty (UK Version)
- Price
- £95.25
- Rating
- 4.5/5
- Reviews
- 959
- Age
- 1y ago
Samsung Galaxy A16 128 Black
- Price
- £92.15
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 1y ago
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Grey 3 Year Manufacturer Extended Warranty (UK Version)
- Price
- £95.83
- Rating
- 4.5/5
- Reviews
- 959
- Age
- 1y ago
Samsung Galaxy A17 6.7 FHD+ MediaTek 4GB RAM 128GB Storage Dual-SIM Android Sma
- Price
- £123.67
- Rating
- 4.4/5
- Reviews
- 869
- Age
- 1y ago
Samsung Galaxy A17 5G AI Smartphone Slim 7.5mm Frame Large Screen 50MP Camera 128GB Storage 4GB Memory 5000 mAh Battery Black 3 Year Extended Warranty (UK Version)
- Price
- £138.64
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 11mo ago
Trending
90-day click momentum
Samsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black
- Price
- £120.83
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 5mo ago
Samsung Galaxy A37 5G Slim Smartphone Awesome Intelligence Features 6GB 128GB Storage 50MP Wide-Angle Camera Up To 2-Day Runtime Awesome Charcoal 3 Year Extended Warranty (UK Version)
- Price
- £270.71
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Samsung Galaxy A26 5g Black - 8 + 256gb - 6 7 Super Amoled Fhd+
- Price
- £193.57
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 1y ago
Samsung Galaxy A16 4G Android Smartphone Super Amoled 6.7 Screen Multiple Cameras 128GB Storage Light Green 3 Year Manufacturer Extended Warranty (UK Version)
- Price
- £101.46
- Rating
- 4.5/5
- Reviews
- 959
- Age
- 1y ago
Samsung Galaxy A56 5G Smartphone 128GB Graphite
- Price
- £229.23
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago
Newest
by launch dateSamsung Galaxy A37 5G Slim Smartphone Awesome Intelligence Features 6GB 128GB Storage 50MP Wide-Angle Camera Up To 2-Day Runtime Awesome Charcoal 3 Year Extended Warranty (UK Version)
- Price
- £270.71
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Samsung Galaxy A17 5G 128GB 4GB 50MP Screen 6.7 - Black
- Price
- £120.83
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 5mo ago
HONOR X5c Plus MediaTek Helio G81 4GB RAM 64GB ROM Smartphone
- Price
- £53.62
- Rating
- 4.5/5
- Reviews
- 346
- Age
- 9mo ago
Samsung Galaxy A17 4G Ai (128GB + 4GB) Black CPU Speed 2.2GHz 2GHz Size (Main_Display) 169.1mm (6.7 Full Rectangle) / 164.5mm (6.5 Rounded Corners) USB Type-C
- Price
- £103.48
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 9mo ago
Global Unlocked New Android 3G Smartphone 5.2 Cellphone Dual SIM - Entry-Level Phone for Calls & Light Apps
- Price
- £37.93
- Rating
- 3.0/5
- Reviews
- 81
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
291
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
43%
Top 20: 74%
Open market
7%
- Samsung74%
- Nokia8%
- Generic4%
- HONOR4%
- Google2%
- Motorola1%
- Open — no brand owns it (9 brands, 7%)
Demand
Cheap Mobile Phone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4×
Search terms
Top Cheap Mobile Phone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- samsung phone3.0M/yr
- mobile phones2.5M/yr
- samsung1.7M/yr
- phone1.5M/yr
- sim-free & unlocked mobile phones1.1M/yr
- android phones544K/yr
- mobile phone505K/yr
- phones459K/yr
- smart phone426K/yr
- smartphone427K/yr
Reviews and returns
What reviews say buyers love and hate about Cheap Mobile Phone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
Cheap rubbish
Not ok for corporate settings low quality too
no charge
Doesnt charge
Take bit longer to charge
battery doesn't last long
Poor battery life
Strangely the battery life is incredibly short
Not working
Stopped working
Not functional
junk software
Software/hardware issues
a massive delay when wanting to use the apps
Love
Excellent value
Good Price
Excellent value for money
The phone itself is excellent quality
Amazing quality
The build quality is excellent
Easy to operate
Ease of use
easy to hold
As described
As advertised
Exactly as promised
Good battery
Battery lasts ages
Battery Life is great
Return
1.3% Return rate 8% Fixable by listing
Not working
Stopped working
Not functional
no charge
Doesnt charge
Take bit longer to charge
The phone has no good connection
whilst the WiFi doesn't work
It looses the connection constantly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cheap Mobile Phone questions
Answered from the same tracked data.