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72

decking tape

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 96Conversion 95Competition 67Returns 97Price range 84Avg price 87Brand share 57Review moat 86Quality gap 48

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+159.1%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.64

avg listing price — sweet spot $15–$100

Review moat

Great280.27

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.92–£57.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£151K

£151K/yr · 62K searches

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