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71

body tape

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 93Conversion 96Competition 57Returns 98Price range 19Avg price 20Brand share 66Review moat 33Quality gap 99

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Growth

Great+104.6%

90-day search growth — must beat 0% to launch

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good£591K

£591K/yr · 609K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,173.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.03

avg listing price — sweet spot $15–$100

Price range

Bad£3.42–£17.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, body tape is a £591K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 71/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

body tape market data

Units sold / yr
80K–100K
avg 3,000–4,000/product
Revenue / yr
£562K–£703K
units × avg price
Conversion rate
13.8%
Avg BSR
#21
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
5.3%
Avg brand age
32 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

37

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

29%

  • Linda's Essentials30%
  • INTELLIGRON14%
  • Tbwisher8%
  • flintronic7%
  • Eylure5%
  • Perky Pear5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +104.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Top body tape search terms

  • body tape155K/yr
  • tit tape90K/yr
  • fashion tape86K/yr
  • double sided body tape56K/yr
  • double sided tape for clothes36K/yr
  • clothing tape27K/yr
  • body tape double sided27K/yr
  • clothes tape20K/yr
  • dress tape16K/yr
  • double sided boobytape17K/yr
All search terms

Top body tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£24K8%£47K12%£71K16%£95K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about body tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness24%

“- it sticks well”

Quality-Overall16%

“Reliable product”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product9%

“Does as expected”

Value For Money5%

“Good value”

Durability3%

“Very strong and durable”

Size-Overall3%

“Perfection”

Allergies2%

“no irritation for me”

Efficiency2%

“Works perfectly”

Comfort-Overall2%

“Pretty comfortable too”

What buyers complain about

Adhesion/Stickiness39%

“DOES NOT STICK AT ALL”

Allergies13%

“Caused blisters”

Functionality-Overall8%

“Doesnt work”

Value For Money5%

“way too expensive”

Quality-Overall5%

“absolute rubbish”

Pain Relief-Overall3%

“which hurt a lot”

Ease Of Use2%

“It was a lil confusing to use”

Strength2%

“Too flimsy”

Residue1%

“Leaving red marks on your skin”

Durability1%

“Lasted about 2 hours then the top of my dress had started to fall”

Top return reasons

Adhesion/Stickiness44%
Functionality-Overall15%
Size-Overall12%
Advertised Vs Actual Product5%
Defective Material/Parts5%
Quality-Overall4%
Color3%
Strength2%
Ease Of Use2%
Value For Money1%

Common questions

Is body tape profitable to sell on Amazon United Kingdom?
The niche generates £591K/yr across 25 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +104.6%. Flapen's verdict: Worth a look (71/100).
How competitive is the body tape niche?
19 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in body tape?
Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Functionality-Overall. The return rate is 0.4%.
When does demand for body tape peak?
Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the body tape niche?
Listings span £3.42–£17.68; the average listing price is £7.03 (sweet spot $15–$100). The average incumbent carries 3,174 reviews — the moat a new listing must climb.