Skip to content

Water Pump

Pass

Water Pump scores 73 out of 100, a Pass. Shoppers spend $579K a year here, search demand grew +88.6% this quarter, and returns run at 2.5% of orders.

Flapen Score
73
73 / 100
Top 1% of 2,225 DIY & Tools niches · +24 vs the category median of 49
Market size
£579K/yr670K searches / yr
90-day growth
+88.6%search demand this quarter
Competition
31%top-5 click share · 28 brands · 66 sellers

Flapen Score

Water Pump against its category

The dotted line is the DIY & Tools average. Past it, Water Pump is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Pump 670K times last year and spent an estimated £579K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.

Searches, last 12 months
670K
Growth, 90 days vs prior 90
+88.6%
Conversion, latest week
3.1%
Market size, estimated
£579Ka year
Peak month
July2.7× the quietest month
Top search term
water pump255K searches a year

02 · Price

A sale here is worth £28.16.

Listings sell for £28.16 on average, from £5.59 to £96.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £28.16 that is £7K to £14K a year per listing.

Average price
£28.16inside the $15 to $100 sweet spot
Price range
£5.59–£96.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #33 within Plumbing. It carries 1,300 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
4.2%
Average rank
#33in Plumbing
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,300per listing
Listings tracked
48

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Water Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£17K£35K£52K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

66

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

31%

Top 20: 74%

Open market

34%

  • FOTING20%
  • KATSU Tools16%
  • DEKO13%
  • flintronic7%
  • Einhell6%
  • Knifel5%

Demand

Water Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Water Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water pump255K/yr
  • submersible water pump105K/yr
  • water pump to empty pool46K/yr
  • sump pump33K/yr
  • submersible pump28K/yr
  • submersible water pump with hose22K/yr
  • small water pump27K/yr
  • battery water pump20K/yr
  • water transfer pump18K/yr
  • electric water pump19K/yr

Reviews and returns

What reviews say buyers love and hate about Water Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.29

Poor durability

Failed after a month

breaks after the first use

Quality-Overall10%−0.02

Low quality

This pump has quality issues

Cheap rubbish quality

Functionality-Overall7%−0.08

that doesn't pump at all

Did not work

Dont work that well

Size-Overall7%

its way to big

Wrong fitting

Very small

Leak-Proof5%

Leaking

leaked to everywhere

started to leak

Love

Value For Money14%+1.41

Fair price

Money well spent

Good value for money

Pressure11%+1.07

water pressure as you can see is good

Supprisingly high pressure

Good pressure

Quality-Overall11%−0.02

Excellent product

Build quality feels solid

is well made for the price

Advertised Vs Actual Product9%+0.41

As advertised

As described

Exactly what we needed

Efficiency7%+0.59

does its job well

Did the job perfectly

Works perfectly

Return

2.5% Return rate 37% Fixable by listing

Size-Overall28%▅▆▇█▆▇

its way to big

Wrong fitting

Very small

Functionality-Overall20%██▇▅▆▆

that doesn't pump at all

Did not work

Dont work that well

Defective Material/Parts7%█▇▆▃▄▆
Strength6%▅▅▇█▇▆

Sadly it is just not strong enough

Very weak

Very weak pump

Durability6%██▅▆▆▆

Poor durability

Failed after a month

breaks after the first use

FAQ

Common Water Pump questions

Answered from the same tracked data.