Water Pump
PassWater Pump scores 73 out of 100, a Pass. Shoppers spend $579K a year here, search demand grew +88.6% this quarter, and returns run at 2.5% of orders.
- Flapen Score
- 73 / 100Top 1% of 2,225 DIY & Tools niches · +24 vs the category median of 4973
- Market size
- £579K/yr670K searches / yr
- 90-day growth
- +88.6%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 66 sellers
Flapen Score
Water Pump against its category
The dotted line is the DIY & Tools average. Past it, Water Pump is stronger. Inside it, weaker.
Market
The Water Pump market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Pump 670K times last year and spent an estimated £579K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.
- Searches, last 12 months
- 670K
- Growth, 90 days vs prior 90
- +88.6%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £579Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- water pump255K searches a year
02 · Price
A sale here is worth £28.16.
Listings sell for £28.16 on average, from £5.59 to £96.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £28.16 that is £7K to £14K a year per listing.
- Average price
- £28.16inside the $15 to $100 sweet spot
- Price range
- £5.59–£96.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #33 within Plumbing. It carries 1,300 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 4.2%
- Average rank
- #33in Plumbing
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,300per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Water Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KATSU 400W Portable Submersible Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
- Price
- £29.25
- Rating
- 4.3/5
- Reviews
- 2,725
- Age
- 9y ago

Water Pump: DEKO Submersible Water Pump 400W 8000L/H Portable Water Sump Pump to Empty Pool Water Drainage Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
- Price
- £25.74
- Rating
- 4.0/5
- Reviews
- 468
- Age
- 5y ago

Water Pump: DEKO Submersible Water Pump 400W 8000L/H Portable Water Sump Pump to Empty Pool Water Drainage Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
- Price
- £24.27
- Rating
- 4.0/5
- Reviews
- 1,207
- Age
- 5y ago

Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics
- Price
- £8.81
- Rating
- 4.3/5
- Reviews
- 462
- Age
- 6y ago

CAROOTU 25W Submersible Water Pump 1200L/H High Flow Submersible Pumps Dry Burning Protection with Ultra Quiet Design for Fountains Fish Tank Hydroponics Ponds Aquariums
- Price
- £14.25
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 3y ago
Trending
90-day click momentum
Submersible Water Pump(1500L/H 25W) 230V Black Water Pressure Pump with 1.5M Power Cord 4 Nozzles Sizes for Fish Tank Pond Aquarium Hydroponics
- Price
- £15.13
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 7mo ago

5m Hidom Submersible Water Pump DP-2000 to DP-4500. High-Performance Ultra-Quiet Pond & Aquarium Pump Fresh & Marine Water Compatible 5m Cable (1800L/H to 3800L/H) (DP-2000 (1800l/h))
- Price
- £18.84
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 3mo ago

KATSU Tools 400W Portable Submersible Water Pump for Clean and Dirty Water + Float Switch + Quick Connector + 10M Cable Electric Sump Pump for Garden Pond Pools and Ditches
- Price
- £26.16
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

Einhell Garden Water Pump 650W Suitable for Sprinklers Irrigation Fountains and General Water Drainage 3.6 Bar Pressure 3 800 l/h Flow Rate 8m Max. Suction Height GC-GP 6538
- Price
- £54.92
- Rating
- 4.4/5
- Reviews
- 11,206
- Age
- 11y ago

KATSU 400W Portable Submersible Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
- Price
- £29.25
- Rating
- 4.3/5
- Reviews
- 2,725
- Age
- 9y ago
Newest
by launch date
5m Hidom Submersible Water Pump DP-2000 to DP-4500. High-Performance Ultra-Quiet Pond & Aquarium Pump Fresh & Marine Water Compatible 5m Cable (1800L/H to 3800L/H) (DP-2000 (1800l/h))
- Price
- £18.84
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 3mo ago

Submersible Water Pump(1500L/H 25W) 230V Black Water Pressure Pump with 1.5M Power Cord 4 Nozzles Sizes for Fish Tank Pond Aquarium Hydroponics
- Price
- £15.13
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 7mo ago

KATSU Tools 400W Portable Submersible Water Pump for Clean and Dirty Water + Float Switch + Quick Connector + 10M Cable Electric Sump Pump for Garden Pond Pools and Ditches
- Price
- £26.16
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

FOTING 17000 L/H Submersible Water Pump with Float Switch 550W Electric Sump Pumps for Dirty/Clean Water Portable Water Pump for Garden Pond Pools Ditches
- Price
- £34.72
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

FOTING 200W Portable Submersible Pump Max Flow 4000 L/H Electric Sump Pump for Dirty/Clean Water Water Pump for Garden Pond Pools Ditches
- Price
- £29.20
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
66
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
31%
Top 20: 74%
Open market
34%
- FOTING20%
- KATSU Tools16%
- DEKO13%
- flintronic7%
- Einhell6%
- Knifel5%
Demand
Water Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Water Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water pump255K/yr
- submersible water pump105K/yr
- water pump to empty pool46K/yr
- sump pump33K/yr
- submersible pump28K/yr
- submersible water pump with hose22K/yr
- small water pump27K/yr
- battery water pump20K/yr
- water transfer pump18K/yr
- electric water pump19K/yr
Reviews and returns
What reviews say buyers love and hate about Water Pump
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor durability
Failed after a month
breaks after the first use
Low quality
This pump has quality issues
Cheap rubbish quality
that doesn't pump at all
Did not work
Dont work that well
its way to big
Wrong fitting
Very small
Leaking
leaked to everywhere
started to leak
Love
Fair price
Money well spent
Good value for money
water pressure as you can see is good
Supprisingly high pressure
Good pressure
Excellent product
Build quality feels solid
is well made for the price
As advertised
As described
Exactly what we needed
does its job well
Did the job perfectly
Works perfectly
Return
2.5% Return rate 37% Fixable by listing
its way to big
Wrong fitting
Very small
that doesn't pump at all
Did not work
Dont work that well
Sadly it is just not strong enough
Very weak
Very weak pump
Poor durability
Failed after a month
breaks after the first use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Pump questions
Answered from the same tracked data.









