water pump
Worth a lookShows a sweet-spot price point ($28.16 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£28.16avg listing price — sweet spot $15–$100
Price range
Great£5.59–£96.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+88.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good£579K£579K/yr · 670K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,299.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, water pump is a £579K/yr Amazon United Kingdom market (670K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 73/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
water pump market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £422K–£563K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 4.2%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
66
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
31%
Top 20: 74%
Open market
34%
- FOTING20%
- KATSU Tools16%
- DEKO13%
- flintronic7%
- Einhell6%
- Knifel5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +88.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Top water pump search terms
- water pump255K/yr
- submersible water pump105K/yr
- water pump to empty pool46K/yr
- sump pump33K/yr
- submersible pump28K/yr
- submersible water pump with hose22K/yr
- small water pump27K/yr
- battery water pump20K/yr
- water transfer pump18K/yr
- electric water pump19K/yr
Top water pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KATSU 400W Portable Submersible Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
KATSU Tools£29.254.3★2,725 rev
Water Pump: DEKO Submersible Water Pump 400W 8000L/H Portable Water Sump Pump to Empty Pool Water Drainage Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
DEKO£25.744.0★468 rev
Water Pump: DEKO Submersible Water Pump 400W 8000L/H Portable Water Sump Pump to Empty Pool Water Drainage Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
DEKO£24.274.0★1,207 rev
Flintronic Submersible Water Pump(800L/H 16W) Ultra-Quiet Water Pump1.6m/5.2ft High Lift Fountain Pump with 1.4m/4.5ft Power Cord&2 Nozzles for Aquarium Fish Tank Statuary Hydroponics
flintronic£8.814.3★462 rev
CAROOTU 25W Submersible Water Pump 1200L/H High Flow Submersible Pumps Dry Burning Protection with Ultra Quiet Design for Fountains Fish Tank Hydroponics Ponds Aquariums
CAROOTU£14.253.8★141 rev
Newest
by launch date
5m Hidom Submersible Water Pump DP-2000 to DP-4500. High-Performance Ultra-Quiet Pond & Aquarium Pump Fresh & Marine Water Compatible 5m Cable (1800L/H to 3800L/H) (DP-2000 (1800l/h))
Hidom£18.8413 rev
Submersible Water Pump(1500L/H 25W) 230V Black Water Pressure Pump with 1.5M Power Cord 4 Nozzles Sizes for Fish Tank Pond Aquarium Hydroponics
ORIENTOOLS£15.1327 rev
KATSU Tools 400W Portable Submersible Water Pump for Clean and Dirty Water + Float Switch + Quick Connector + 10M Cable Electric Sump Pump for Garden Pond Pools and Ditches
KATSU Tools£26.1629 rev
FOTING 17000 L/H Submersible Water Pump with Float Switch 550W Electric Sump Pumps for Dirty/Clean Water Portable Water Pump for Garden Pond Pools Ditches
FOTING£34.7245 rev
FOTING 200W Portable Submersible Pump Max Flow 4000 L/H Electric Sump Pump for Dirty/Clean Water Water Pump for Garden Pond Pools Ditches
FOTING£29.2056 rev
Trending
90-day click momentumSubmersible Water Pump(1500L/H 25W) 230V Black Water Pressure Pump with 1.5M Power Cord 4 Nozzles Sizes for Fish Tank Pond Aquarium Hydroponics
ORIENTOOLS£15.134.0★
5m Hidom Submersible Water Pump DP-2000 to DP-4500. High-Performance Ultra-Quiet Pond & Aquarium Pump Fresh & Marine Water Compatible 5m Cable (1800L/H to 3800L/H) (DP-2000 (1800l/h))
Hidom£18.844.2★
KATSU Tools 400W Portable Submersible Water Pump for Clean and Dirty Water + Float Switch + Quick Connector + 10M Cable Electric Sump Pump for Garden Pond Pools and Ditches
KATSU Tools£26.164.2★
Einhell Garden Water Pump 650W Suitable for Sprinklers Irrigation Fountains and General Water Drainage 3.6 Bar Pressure 3 800 l/h Flow Rate 8m Max. Suction Height GC-GP 6538
Einhell£54.924.4★
KATSU 400W Portable Submersible Pump for Clean and Dirty Water for Garden Pond Pools and Ditches + Float Switch
KATSU Tools£29.254.3★
What buyers say about water pump
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“water pressure as you can see is good”
“Excellent product”
“As advertised”
“does its job well”
“Quicker and easier than a mop”
“Powerful smart”
“a good water flow”
“easy to put together”
“has a really powerful flow”
What buyers complain about
“Poor durability”
“Low quality”
“that doesn't pump at all”
“its way to big”
“Leaking”
“Half the price of a similar product”
“Very noisy”
“Sadly it is just not strong enough”
“Description misleading”
“Very weak flow”
Top return reasons
Common questions
- Is water pump profitable to sell on Amazon United Kingdom?
- The niche generates £579K/yr across 48 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +88.6%. Flapen's verdict: Worth a look (73/100).
- How competitive is the water pump niche?
- 28 brands and 66 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in water pump?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.5%.
- When does demand for water pump peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the water pump niche?
- Listings span £5.59–£96.25; the average listing price is £28.16 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.