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Water Pump

Pass

Water Pump scores 73 out of 100, a Pass. Shoppers spend an estimated $579K a year here, search demand grew +88.6% this quarter, and an estimated 2.5% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 2,225 DIY & Tools niches · +24 vs the category median of 49
Market size
£579K/yr670K searches / yr
90-day growth
+88.6%search demand this quarter
Competition
31%top-5 click share · 28 brands · 66 sellers

Flapen Score

Water Pump against its category

The dotted line is the DIY & Tools average. Past it, Water Pump is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Pump 670K times last year and spent an estimated £579K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.

Searches, last 12 months
670K
Growth, 90 days vs prior 90
+88.6%
Conversion, latest week
3.1%
Market size, estimated
£579Ka year
Peak month
July2.7× the quietest month
Top search term
water pump255K searches a year

02 · Price

A sale here is worth £28.16.

Listings sell for £28.16 on average, from £5.59 to £96.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £28.16 that is £7K to £14K a year per listing.

Average price
£28.16inside the $15 to $100 sweet spot
Price range
£5.59–£96.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #33 within Plumbing. It carries 1,300 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
4.2%
Average rank
#33in Plumbing
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,300per listing
Listings tracked
48

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Water Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£17K£35K£52K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

66

Est. top-5 brand share

60%

Top 20: 95%

Est. top-5 click share

31%

Top 20: 74%

Open market

34%

  • FOTING20%
  • KATSU Tools16%
  • DEKO13%
  • flintronic7%
  • Einhell6%
  • Knifel5%

Demand

Water Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Water Pump search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • water pump255K/yr
  • submersible water pump105K/yr
  • water pump to empty pool46K/yr
  • sump pump33K/yr
  • submersible pump28K/yr
  • submersible water pump with hose22K/yr
  • small water pump27K/yr
  • battery water pump20K/yr
  • water transfer pump18K/yr
  • electric water pump19K/yr

Reviews and returns

What reviews say buyers love and hate about Water Pump

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
2.5%of orders come back
“Poor durability”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Water Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data