Webcam
Webcam shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Webcam profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Webcam is a £2.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 59/100.
Webcam: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.8% over the last 90 days and 6.7% of searches end in a purchase.
£2.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Webcam products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
UGREEN Webcam for PC Full HD 1080P/30fps Webcam for Laptop Clear Stereo Audio Mics Auto Light Correction 85 View Web Cam USB Camera for Live Streaming Video Calling Conferences Switch 2
- Price
- £12.92
- Rating
- 4.3/5
- Reviews
- 5,661
- Age
- 3y ago
YIMONA Webcam for PC with Microphone - 1080P FHD Webcam with Privacy Cover Plug and Play USB Web Camera for Desktop & Laptop Conference Meeting Zoom Skype Facetime Windows Linux and macOS
- Price
- £16.19
- Rating
- 4.4/5
- Reviews
- 3,845
- Age
- 5y ago
UGREEN 4K/30fps Webcam for PC Full HD Webcam for Laptop Clear Stereo Audio Microphone Auto Light Correction 70 View Web Cam USB Camera for Live Streaming Video Calling Conferences
- Price
- £25.15
- Rating
- 4.5/5
- Reviews
- 2,054
- Age
- 1y ago
Logitech C920 HD Pro Webcam Full HD 1080p/30fps Video Calling Clear Stereo Audio Light Correction Works with Skype Zoom FaceTime Hangouts PC/Mac/Laptop/Tablet/Chromebook - Black
- Price
- £39.98
- Rating
- 4.6/5
- Reviews
- 10,707
- Age
- 14y ago
EMEET 1080P Webcam with Microphone C960 Web Camera 2 Mics Streaming Webcam with Privacy Cover 90View Computer Camera Plug&Play USB Web Cam for Calls/Conference Zoom/Teams/YouTube Laptop/Desktop
- Price
- £21.34
- Rating
- 4.2/5
- Reviews
- 31,851
- Age
- 7y ago
Trending
90-day click momentum
TRAUSI 1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Webcam for Laptop Desktop PC Mac Zoom Skype Streaming
- Price
- £14.64
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 5mo ago
1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Web Camera for Laptop Desktop PC Mac Zoom Skype Streaming Black
- Price
- £16.22
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 4mo ago
Shcngqio Plug and Play 1080P Webcam for PC with Noise Cancelling Mic Privacy Cover Included USB Connection Compatible with Zoom/Skype/Teams
- Price
- £13.15
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4mo ago
EMEET 1080P Webcam with Microphone C960 Web Camera 2 Mics Streaming Webcam with Privacy Cover 90View Computer Camera Plug&Play USB Web Cam for Calls/Conference Zoom/Teams/YouTube Laptop/Desktop
- Price
- £21.34
- Rating
- 4.2/5
- Reviews
- 31,851
- Age
- 7y ago
Logitech Brio 4K Webcam Video Calling Noise-Cancelling mic HD Auto Light Correction Wide Field of View Works with Microsoft Teams Zoom Google Voice Google Meet PC/Mac/Laptop/Macbook/Tablet
- Price
- £83.52
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 1y ago
Newest
by launch date1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Web Camera for Laptop Desktop PC Mac Zoom Skype Streaming Black
- Price
- £16.22
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 4mo ago
Shcngqio Plug and Play 1080P Webcam for PC with Noise Cancelling Mic Privacy Cover Included USB Connection Compatible with Zoom/Skype/Teams
- Price
- £13.15
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 4mo ago
TRAUSI 1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Webcam for Laptop Desktop PC Mac Zoom Skype Streaming
- Price
- £14.64
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 5mo ago
AOC Webcam for PC with Microphone 4k Computer Camera with Noise Cancellation Web Camera with Privacy Cover 99 FOV Plug & Play Web Cam for Laptop Desktop PC Zoom Teams Facetime Conferencing
- Price
- £25.72
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 10mo ago
Logitech Brio 4K Webcam Video Calling Noise-Cancelling mic HD Auto Light Correction Wide Field of View Works with Microsoft Teams Zoom Google Voice Google Meet PC/Mac/Laptop/Macbook/Tablet
- Price
- £83.52
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
203
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
12%
- UGREEN38%
- Logitech25%
- YIMONA10%
- EMEET7%
- Shcngqio4%
- AOC4%
- Open — no brand owns it (5 brands, 12%)
Webcam demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Webcam search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- webcam775K/yr
- webcam for pc247K/yr
- logitech webcam121K/yr
- web cam93K/yr
- web camera for pc46K/yr
- webcam for laptop50K/yr
- pc camera40K/yr
- streaming camera48K/yr
- computer camera25K/yr
- usb camera27K/yr
What reviews say buyers love and hate about Webcam
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Good quality and easy to set up”
“Good price”
“Picture quality was great”
“Good camera”
“Easy to Use”
What buyers complain about
54% of reviews“not the greatest of quality camera”
“Breaks quickly”
“Poor image quality”
“the microphone is terrible”
“it causes the camera to dislodge a little”
Webcam return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Webcam questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
