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Monitor

Monitor shows a $9.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 100Growth 18Conversion 18Competition 88Returns 76Price range 23Avg price 81Brand share 70Review moat 73Quality gap 55
This niche Category average

Is Monitor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Monitor is a £9.8M/yr Amazon United Kingdom market (8.2M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 62/100.

Monitor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.6% over the last 90 days and 1.4% of searches end in a purchase.

£9.8M

revenue / yr

Units sold / yr125K
Search volume / yr-13.6%8.2M
Conversion rate1.4%
Avg price£84.15

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers23 · 196
Top-5 product click share27%
Open market37%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 82 products

Sponsored placement83%
New entrants (1y)16· 13 succeeded
Avg rating4.4★
Avg reviews572

Top Monitor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£196K£391K£587K£782K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

196

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

27%

Top 20: 56%

Open market

31%

  • AOC18%
  • MSI16%
  • PHILIPS14%
  • KTC8%
  • KOORUI7%
  • Samsung7%

Monitor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.2MCVR1.4%Products82Brands23Top 5 Brands63%OOS Rate10.8%Rating4.4★Reviews572Avg BSR#50
450K350KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Monitor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • monitor3.1M/yr
  • gaming monitor1.7M/yr
  • pc monitor495K/yr
  • 4k monitor416K/yr
  • 27 inch monitor345K/yr
  • curved monitor321K/yr
  • computer monitors281K/yr
  • 24 inch monitor212K/yr
  • monitors188K/yr
  • computer monitor163K/yr

What reviews say buyers love and hate about Monitor

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Value For Money24%

Great value

Display Resolution16%

Screen is perfect

Quality-Overall14%

the build quality is excellent

Assembly/Installation6%

Easy to set up

Color4%

colors are vibrant

What buyers complain about

46% of reviews
Audio Quality7%

NO AUDIO

Quality-Overall7%

the quality is very low

Durability6%

Broke really easily and quickly

Speaker6%

Speaker dont work

Advertised Vs Actual Product5%

misleading product

Monitor return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Compatibility-Overall
11%
3Functionality-Overall
10%
4Display Resolution
9%
5Connectivity-Overall
5%

Common Monitor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Monitor 62/100 on Amazon United Kingdom — Worth a look. The niche generates £9.8M/yr across 82 tracked products. 13 of 16 products launched in the last 360 days are still selling. Search demand moved -13.6% over the last 90 days.
Search demand for Monitor on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.