Microphone
Microphone clears our launch bar: a $2.0M/yr market growing +7.1% this quarter with returns at 2.9%.
Flapen Score
Is Microphone profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Microphone is a £2.0M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Dec. Verdict: Launch it — 66/100.
Microphone: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +7.1% over the last 90 days and 2.0% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 33% of demand, so 67% of the market is open.
67%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 80 products
Top Microphone products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HMKCH Wireless Lavalier Microphone for iPhone - iPad Android Phone Computer Mini Lapel Mic with Noise Reduction and crystal sound for Video Recording Vlogging TikTok YouTube
- Price
- £19.36
- Rating
- 4.4/5
- Reviews
- 2,675
- Age
- 2y ago
USB Microphone for PC Gaming: Condenser Microphone RGB with Stand Mic - Recording Mic for Computer & Laptop with Quick Mute - Desk Podcast Mic for Podcast & Singing & Streaming & Youtube Black
- Price
- £17.98
- Rating
- 4.1/5
- Reviews
- 1,073
- Age
- 1y ago
Microphone Wireless Microphone with One-to-One Chip Connection 40H Duration 200 FT Distance Receiving Rechargeable Receiver Wireless Microphones for Singing Video Recording Home Party (Black)
- Price
- £19.69
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 1y ago
FIFINE XLR/USB Gaming Microphone Studio Dynamic Streaming Mic Computer Desktop Stand Microphone for Podcast VoiceOver Recording with RGB Mute Monitoring Headphone Jack Gain Knob Black-AM8
- Price
- £41.46
- Rating
- 4.6/5
- Reviews
- 829
- Age
- 3y ago
Wireless Lavalier Microphone for iPhone Android iPad Lavalier Microphone for Video Recording -Noise Reduction Lapel Mic for Recording Clip on Mic Pro for Video Recording Tiktok Vlog Youtube
- Price
- £10.86
- Rating
- 4.4/5
- Reviews
- 1,173
- Age
- 1y ago
Trending
90-day click momentum
YRF Wireless Lavalier Microphone for iPhone - iPad Android Phone Mini Lapel Mic with Noise Reduction and Crystal Sound for Video Recording Vlogging TikTok YouTube
- Price
- £18.78
- Rating
- 4.3/5
- Reviews
- 404
- Age
- 6mo ago
Ortizan USB XLR Dynamic Microphone with Boom Arm
- Price
- £30.92
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 9mo ago
Wireless Lavalier Microphone for iPhone - iPad Android Phone Computer Mini Microphone for Live Streaming Video Recording Outdoor or Indoor Interviews YouTube TikTok Vlog (Black)
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 1y ago
UGREEN USB Gaming Microphone 96kHz/24bit DSP Noise-Reduction Real-Time Monitoring & Gain Knob Plug & Play USB Mic for Streaming Podcast VoiceOver Recording PC Gaming PS5
- Price
- £20.23
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 8mo ago
DJI Mic Mini (2 TX + 1 RX + Charging Case) Wireless Lavalier Microphone Detail-Rich Audio 48h Use Noise Cancelling Automatic Limiting Bluetooth Microphone for Camera/iPhone/Android Vlog
- Price
- £61.24
- Rating
- 4.7/5
- Reviews
- 9,815
- Age
- 1y ago
Newest
by launch dateYRF Wireless Lavalier Microphone for iPhone - iPad Android Phone Mini Lapel Mic with Noise Reduction and Crystal Sound for Video Recording Vlogging TikTok YouTube
- Price
- £18.78
- Rating
- 4.3/5
- Reviews
- 404
- Age
- 6mo ago
UGREEN USB Gaming Microphone 96kHz/24bit DSP Noise-Reduction Real-Time Monitoring & Gain Knob Plug & Play USB Mic for Streaming Podcast VoiceOver Recording PC Gaming PS5
- Price
- £20.23
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 8mo ago
Ortizan USB XLR Dynamic Microphone with Boom Arm
- Price
- £30.92
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 9mo ago
Ortizan USB Gaming Microphone PC with Arm Stand Mute and Monitoring
- Price
- £22.13
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 9mo ago
DJI Mic Mini (2 TX + 1 RX) Detail-Rich Audio Wireless Lavalier Microphone for Camera/Android 2-Person Vlog Team Production
- Price
- £44.39
- Rating
- 4.6/5
- Reviews
- 1,622
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
51 falling
Sellers
190
Top-5 brand share
33%
Top 20: 77%
Top-5 click share
24%
Top 20: 56%
Open market
61%
- DJI8%
- XIXIXIAXIA7%
- TONOR7%
- HMKCH6%
- MAILANGSHI6%
- FIFINE6%
Microphone demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Microphone search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mic667K/yr
- microphone1.1M/yr
- wireless microphones179K/yr
- gaming mic140K/yr
- usb microphone121K/yr
- bluetooth microphone110K/yr
- microphone wireless142K/yr
- gaming microphone120K/yr
- wireless microphone104K/yr
- pc microphone107K/yr
What reviews say buyers love and hate about Microphone
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Amazing Microphone”
“it is of excellent build quality”
“Clear sound”
“Amazing value”
“Very easy to set up”
What buyers complain about
61% of reviews“the microphone does not work”
“Sound cuts out”
“Does not work well”
“Below average quality”
“Broke after a month”
Microphone return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microphone questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
