40
2.5gb switch
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.09avg listing price — sweet spot $15–$100
Price range
Incredible£22.04–£62.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£197K£197K/yr · 150K searches
Review moat
Bad10,110.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf