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13 inch laptop sleeve
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Good£6.80–£32.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay£11.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,714.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 247K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand