35
10gb switch
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Good£106.88avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£22.04–£266.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,681.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 89K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price