Swiffer Wet Floor Wipes
Swiffer Wet Floor Wipes shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Is Swiffer Wet Floor Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swiffer Wet Floor Wipes is a £1.9M/yr Amazon United Kingdom market (906K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.
Swiffer Wet Floor Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.3% over the last 90 days and 17.5% of searches end in a purchase.
£1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Swiffer Wet Floor Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 6,713
- Age
- 1y ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 Cloths (24x4) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £19.50
- Rating
- 4.6/5
- Reviews
- 6,713
- Age
- 5y ago
Flash Speedmop Wet Cloth Refills Floor Cleaner Wild Orchid 96 Count (24 x 4)
- Price
- £19.83
- Rating
- 4.7/5
- Reviews
- 13,641
- Age
- 6y ago
Flash Speedmop Wet Cloth Refills Fast Easy and Hygienic Lemon Multi-Surface 24 Cloths
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 3,725
- Age
- 5y ago
Trending
90-day click momentum
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 (4x24) Refills Citrus Scented For A Fast & Easy Clean
- Price
- £20.44
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 60 (6x10) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £15.77
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago
Flash Speed Mop Refills Wipes 24 Wet Cloth Wipes Lemon Scent With Microfiber Cloth Floor Cleaner Mop Lemon Anti-Bac Household Wet & Dry Hygiene Mops
- Price
- £10.64
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 1y ago
Flash 317765-1 Speedmop Wet Cloths Lemon Multi-Surface Refills 1 x 24 Pack Cotton
- Price
- £6.69
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 4y ago
Newest
by launch dateFlash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 (4x24) Refills Citrus Scented For A Fast & Easy Clean
- Price
- £20.44
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 60 (6x10) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £15.77
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago
Flash Speedmop Floor Cleaner Wet Cloth Alpine Escape Refills 96ct (24x4) Cloths Fast Easy & Hygienic Multi-Surface
- Price
- £19.31
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 10mo ago
Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
127
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- FLASH74%
- Flash10%
- EMBO4%
- ZOPPER4%
- JUYLTOOL3%
- Procter & Gamble2%
- Open — no brand owns it (2 brands, 3%)
Swiffer Wet Floor Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Swiffer Wet Floor Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- flash speed mop refill wipes554K/yr
- flash mop refill pads101K/yr
- flash floor wipes47K/yr
- flash speed mop wipes22K/yr
- flash speed mop refill19K/yr
- flash mop wipes19K/yr
- flash mop refill17K/yr
- swiffer wet floor wipes17K/yr
- floor wipes flash speed mop12K/yr
- speed mop refills13K/yr
What reviews say buyers love and hate about Swiffer Wet Floor Wipes
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“perfect for cleaning”
“Value for money”
“Excellent product”
“Makes life easier”
“Smells fresh”
What buyers complain about
69% of reviews“more difficult to fit”
“messy”
“arrived leaking”
“A bit expensive”
“changing a high quality product to a low quality one”
Swiffer Wet Floor Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swiffer Wet Floor Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
