swiffer wet floor wipes
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.9M£1.9M/yr · 906K searches
Avg price
Good£12.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,109.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.35–£20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, swiffer wet floor wipes is a £1.9M/yr Amazon United Kingdom market (906K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
swiffer wet floor wipes market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- £1.8M–£2.4M
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
127
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- FLASH74%
- Flash10%
- EMBO4%
- ZOPPER4%
- JUYLTOOL3%
- Procter & Gamble2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top swiffer wet floor wipes search terms
- flash speed mop refill wipes554K/yr
- flash mop refill pads101K/yr
- flash floor wipes47K/yr
- flash speed mop wipes22K/yr
- flash speed mop refill19K/yr
- flash mop wipes19K/yr
- flash mop refill17K/yr
- swiffer wet floor wipes17K/yr
- floor wipes flash speed mop12K/yr
- speed mop refills13K/yr
Top swiffer wet floor wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean
FLASH£10.334.6★6,713 rev
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
FLASH£8.024.5★100 rev
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 Cloths (24x4) Refills Lemon Scented For A Fast & Easy Clean
FLASH£19.504.6★6,713 rev
Flash Speedmop Wet Cloth Refills Floor Cleaner Wild Orchid 96 Count (24 x 4)
FLASH£19.834.7★13,641 rev
Flash Speedmop Wet Cloth Refills Fast Easy and Hygienic Lemon Multi-Surface 24 Cloths
Flash£6.734.6★3,725 rev
Newest
by launch dateFlash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
FLASH£8.02100 rev
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 (4x24) Refills Citrus Scented For A Fast & Easy Clean
FLASH£20.4412 rev
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 60 (6x10) Refills Lemon Scented For A Fast & Easy Clean
FLASH£15.7714 rev
Flash Speedmop Floor Cleaner Wet Cloth Alpine Escape Refills 96ct (24x4) Cloths Fast Easy & Hygienic Multi-Surface
FLASH£19.31206 rev
Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10
Flash£4.0582 rev
Trending
90-day click momentumFlash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 (4x24) Refills Citrus Scented For A Fast & Easy Clean
FLASH£20.443.9★
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
FLASH£8.024.5★
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 60 (6x10) Refills Lemon Scented For A Fast & Easy Clean
FLASH£15.774.7★
Flash Speed Mop Refills Wipes 24 Wet Cloth Wipes Lemon Scent With Microfiber Cloth Floor Cleaner Mop Lemon Anti-Bac Household Wet & Dry Hygiene Mops
ZOPPER£10.644.4★
Flash 317765-1 Speedmop Wet Cloths Lemon Multi-Surface Refills 1 x 24 Pack Cotton
Flash£6.694.7★
What buyers say about swiffer wet floor wipes
What buyers praise and complain about, mined from review topics.What buyers love
“perfect for cleaning”
“Value for money”
“Excellent product”
“Makes life easier”
“Smells fresh”
“As advertised”
“they fit perfectly”
“absorb so much moisture making them the best disposable cleaning wipes in my opinion”
“Easy to wash”
“Does the job well”
What buyers complain about
“more difficult to fit”
“messy”
“arrived leaking”
“A bit expensive”
“changing a high quality product to a low quality one”
“Its strongly scented if youre allergic to smells avoid”
“NOT as described”
“they are like extra thick baby wipes”
“Almost dry”
“They are flimsy”
Top return reasons
Common questions
- Is swiffer wet floor wipes profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the swiffer wet floor wipes niche?
- 8 brands and 127 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in swiffer wet floor wipes?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Leak-Proof. The return rate is 0.2%.
- When does demand for swiffer wet floor wipes peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the swiffer wet floor wipes niche?
- Listings span £3.35–£20.44; the average listing price is £12.03 (sweet spot $15–$100). The average incumbent carries 3,109 reviews — the moat a new listing must climb.