Swiffer Wet Floor Wipes
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 95% of clicks, so Swiffer Wet Floor Wipes is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 4953
- Market size
- £1.9M/yr906K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 127 sellers
Flapen Score
Swiffer Wet Floor Wipes against its category
The dotted line is the Business, Industry & Science average. Past it, Swiffer Wet Floor Wipes is stronger. Inside it, weaker.
Market
The Swiffer Wet Floor Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swiffer Wet Floor Wipes 906K times last year and spent an estimated £1.9M. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
17.5% of searches ended in a purchase last week.
Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 906K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £1.9Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- flash speed mop refill wipes554K searches a year
02 · Price
A sale here is worth £12.03.
Listings sell for £12.03 on average, from £3.35 to £20.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £12.03 that is £120K to £150K a year per listing.
- Average price
- £12.03under the $15 to $100 sweet spot
- Price range
- £3.35–£20.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £120K–£150K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Janitorial & Sanitation Supplies. It carries 3,109 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #283in Janitorial & Sanitation Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,109per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Swiffer Wet Floor Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 48 (2x24) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £10.33
- Rating
- 4.6/5
- Reviews
- 6,713
- Age
- 1y ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 Cloths (24x4) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £19.50
- Rating
- 4.6/5
- Reviews
- 6,713
- Age
- 5y ago
Flash Speedmop Wet Cloth Refills Floor Cleaner Wild Orchid 96 Count (24 x 4)
- Price
- £19.83
- Rating
- 4.7/5
- Reviews
- 13,641
- Age
- 6y ago
Flash Speedmop Wet Cloth Refills Fast Easy and Hygienic Lemon Multi-Surface 24 Cloths
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 3,725
- Age
- 5y ago
Trending
90-day click momentum
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 (4x24) Refills Citrus Scented For A Fast & Easy Clean
- Price
- £20.44
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 60 (6x10) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £15.77
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago
Flash Speed Mop Refills Wipes 24 Wet Cloth Wipes Lemon Scent With Microfiber Cloth Floor Cleaner Mop Lemon Anti-Bac Household Wet & Dry Hygiene Mops
- Price
- £10.64
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 1y ago
Flash 317765-1 Speedmop Wet Cloths Lemon Multi-Surface Refills 1 x 24 Pack Cotton
- Price
- £6.69
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 4y ago
Newest
by launch dateFlash Speedmop Wet Mop Floor Cleaner Refill Wipes For Cleaning Floors 30 Wet Refills Wild Orchid Scented For A Fast & Easy Clean
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 96 (4x24) Refills Citrus Scented For A Fast & Easy Clean
- Price
- £20.44
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 6mo ago
Flash Speedmop Wet Mop Floor Cleaner Refill Wipes 60 (6x10) Refills Lemon Scented For A Fast & Easy Clean
- Price
- £15.77
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 6mo ago
Flash Speedmop Floor Cleaner Wet Cloth Alpine Escape Refills 96ct (24x4) Cloths Fast Easy & Hygienic Multi-Surface
- Price
- £19.31
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 10mo ago
Flash Speedmop Floor Cleanr Antibac Lemon Wet Floor Cleaning Wipes 10
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
127
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- FLASH74%
- Flash10%
- EMBO4%
- ZOPPER4%
- JUYLTOOL3%
- Procter & Gamble2%
- Open — no brand owns it (2 brands, 3%)
Demand
Swiffer Wet Floor Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Swiffer Wet Floor Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flash speed mop refill wipes554K/yr
- flash mop refill pads101K/yr
- flash floor wipes47K/yr
- flash speed mop wipes22K/yr
- flash speed mop refill19K/yr
- flash mop wipes19K/yr
- flash mop refill17K/yr
- swiffer wet floor wipes17K/yr
- floor wipes flash speed mop12K/yr
- speed mop refills13K/yr
Reviews and returns
What reviews say buyers love and hate about Swiffer Wet Floor Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
more difficult to fit
Smaller than expected
too big
messy
it takes ages to clean the floor as they stick to it
keep coming off once theyre on during Cleaning
arrived leaking
so leakage occurred
leaked all over the box
A bit expensive
High price
a bit pricey
changing a high quality product to a low quality one
Not as good as the cloths with a green strip
Poor quality
Love
perfect for cleaning
Cleans well
Effective cleaner
Value for money
much cheaper
Great deal
Excellent product
They are a reliable product
As good as the branded make
Makes life easier
Ease of Use
are easy to remove
Smells fresh
Great smell
Nice fresh lemon scent
Return
0.2% Return rate 21% Fixable by listing
arrived leaking
so leakage occurred
leaked all over the box
NOT as described
Misleading
Not what's pictured
more difficult to fit
Smaller than expected
too big
Almost dry
not as moist as other products that I have tried
Very wet
Its strongly scented if youre allergic to smells avoid
the new box smelled vile
Hardly any smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Chicken Toys
£45K/yr+30.1%
Optics for Home Bar
£197K/yr+50.8%
Ramp
£327K/yr+18.2%
Artificial Grass Hoover
£373K/yr+133.1%
Picket Fence
£107K/yr+33.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swiffer Wet Floor Wipes questions
Answered from the same tracked data.