63
paper bags
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good709.71avg incumbent reviews — the moat a new listing must climb
Market size
Good£552K£552K/yr · 1.1M searches
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Price range
Okay£2.93–£21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Signals No Dominant Brand