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Paper Bags

Maybe

Returns run at only 0.6% of orders. But products sell for $7.12 on average, outside the sweet spot, so Paper Bags is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 740 Business, Industry & Science niches · +14 vs the category median of 49
Market size
£552K/yr1.1M searches / yr
90-day growth
+15.7%search demand this quarter
Competition
33%top-5 click share · 27 brands · 36 sellers

Flapen Score

Paper Bags against its category

The dotted line is the Business, Industry & Science average. Past it, Paper Bags is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Bags 1.1M times last year and spent an estimated £552K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
7.1%
Market size, estimated
£552Ka year
Peak month
November2.8× the quietest month
Top search term
paper bags423K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £2.93 to £21.83. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.12 that is £7K to £9K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£2.93–£21.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #101 within Food Service Equipment & Supplies. It carries 710 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
2.1%
Average rank
#101in Food Service Equipment & Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
56

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Paper Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

36

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

33%

Top 20: 72%

Open market

36%

  • ezkart16%
  • Ask Packaging14%
  • Clearly12%
  • HURUC8%
  • Gcardist8%
  • PWgoods7%

Demand

Paper Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Paper Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper bags423K/yr
  • brown paper bags195K/yr
  • paper bags with handles102K/yr
  • small paper bags65K/yr
  • paper bag37K/yr
  • paper bags for food33K/yr
  • large paper bags33K/yr
  • brown bags26K/yr
  • brown paper bags with handles26K/yr
  • paper food bags20K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.09

Not the thickest

very thin bags so I use two

They are a bit thinner than I expected

Size-Overall12%−0.01

Bit bigger

Small sized

small gift bags

Strength12%−0.05

Very flimsy

A bit flimsy

Not very strong

Quality-Overall10%+1.84

Poor Quality

Very poor quality

Really poor quality

Color10%−0.02

Colours not right

Not the colours they appear on here

not such nice shades as shown

Love

Quality-Overall26%+1.84

Decent quality

Great quality bags

Nice quality and exactly as described

Value For Money13%+1.69

Great value

Excellent value for money

Happy with price

Color11%−0.02

Bright colours

colours are lovely

Nice color

Size-Overall11%−0.01

The size is perfect for our needs

perfect size

not too big

Advertised Vs Actual Product10%−0.08

Exactly as advertised

As described

Just what I needed

Return

0.6% Return rate 89% Fixable by listing

Size-Overall81%██▇▇▇▇

Bit bigger

Small sized

small gift bags

Quality-Overall4%▁▅▃█▄▃

Poor Quality

Very poor quality

Really poor quality

Color3%▄▃▂█▃▆

Colours not right

Not the colours they appear on here

not such nice shades as shown

Strength2%▄▃██▅▅

Very flimsy

A bit flimsy

Not very strong

Advertised Vs Actual Product2%▆█▆▃▆▃

Not as described

the photo is misleading

Inaccurate description

FAQ

Common Paper Bags questions

Answered from the same tracked data.