paper bags
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good709.71avg incumbent reviews — the moat a new listing must climb
Market size
Good£552K£552K/yr · 1.1M searches
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Price range
Okay£2.93–£21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paper bags is a £552K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper bags market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £427K–£570K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 77%
- Out of stock
- 2.1%
- Avg brand age
- 36 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
36
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
33%
Top 20: 72%
Open market
36%
- ezkart16%
- Ask Packaging14%
- Clearly12%
- HURUC8%
- Gcardist8%
- PWgoods7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top paper bags search terms
- paper bags423K/yr
- brown paper bags195K/yr
- paper bags with handles102K/yr
- small paper bags65K/yr
- paper bag37K/yr
- paper bags for food33K/yr
- large paper bags33K/yr
- brown bags26K/yr
- brown paper bags with handles26K/yr
- paper food bags20K/yr
Top paper bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HURUC 50 Pcs Brown Paper Bags With Handles 130GSM Medium Paper Gift Bags for Present Eco-Friendly Kraft Carrier Bags Christmas Easter Birthday Parties 18x24x8cm
HURUC£11.454.7★585 rev
ezkart Pack of 200 - Versatile Brown Paper Bags for Groceries Vegetables Bread & Fruits- Ideal as Sandwich Cake Paper Food Bags Pick and mix bags Sweet Bags (200 7x7 Inch)
ezkart£4.724.5★763 rev
200 x Strung Kraft Paper Bags (10 x 10 inch) Brown Paper Bags for Food Lunch Gifts Groceries Sandwiches & Takeaway | Greaseproof & Eco-Friendly Fruit Bag | Recyclable Large Brown Bag
Ask Packaging£5.874.5★329 rev
5x7 Pack of 100 Assorted Striped Paper Sweet Bags Ideal for Any Occasion & can be used as Party Candy Sweet Gift Popcorn Small Paper (Mixed 5x7-100 Bags)
ezkart£4.194.6★1,242 rev
Clearly 50 Small Brown Kraft Paper Bags with Handles | 8.5x7x3 | 70 GSM -Thickness | SOS Takeaway Lunch Grocery Gift | Take Away Bags for Shopping Store Bakery Restaurants
Clearly£5.754.5★334 rev
Newest
by launch date
Gcardist Brown Paper Gift Bags with Handles Bulk 100Pcs Assorted Sizes (Large-33Pcs Medium-33Pcs Small-34Pcs)
Gcardist£21.8354 rev
Clearly White SOS Kraft Paper Bags with Handles | 70 GSM -Thickness | SOS Takeaway Lunch Grocery Gift | Take Away Bags for Shopping Store Bakery Restaurants (50 Small)
Clearly£5.7882 rev
GINKGO 50 Pack Brown Kraft Paper Bags with Handles Medium Strong Gift Party & Retail Shopping Bags Eco-Friendly Recyclable 18 x 24 x 8 cm
Ginkgo£8.8455 rev
Gcardist 30-Packs Brown Gift Bags with Handles 8.3x3x 6inch Small Size Kraft Present Paper Bags (15x8x21cm)
Gcardist£7.53101 rev
Brown Kraft Paper Bags with Handles 50 Large Recyclable Biodegradable SOS Carrier Bag (12 x 10 x 5.5) | Eco-Friendly Strong Takeaway Grocery Shopping Lunch Party & Gift Bags for Catering
Ask Packaging£8.21118 rev
Trending
90-day click momentum200 x Strung Kraft Paper Bags (10 x 10 inch) Brown Paper Bags for Food Lunch Gifts Groceries Sandwiches & Takeaway | Greaseproof & Eco-Friendly Fruit Bag | Recyclable Large Brown Bag
Ask Packaging£5.874.5★
200 x Strung Kraft Paper Bags (7 x 7 inch) Brown Paper Bags for Food Lunch Gifts Groceries Sandwiches & Takeaway | Greaseproof & Eco-Friendly Recyclable Small Brown Fruit Bag
Ask Packaging£4.854.5★
Gcardist Brown Paper Gift Bags with Handles Bulk 100Pcs Assorted Sizes (Large-33Pcs Medium-33Pcs Small-34Pcs)
Gcardist£21.834.8★
Brown Kraft Paper Bags with Handles 50 Large Recyclable Biodegradable SOS Carrier Bag (12 x 10 x 5.5) | Eco-Friendly Strong Takeaway Grocery Shopping Lunch Party & Gift Bags for Catering
Ask Packaging£8.214.4★
Clearly White SOS Kraft Paper Bags with Handles | 70 GSM -Thickness | SOS Takeaway Lunch Grocery Gift | Take Away Bags for Shopping Store Bakery Restaurants (50 Small)
Clearly£5.784.5★
What buyers say about paper bags
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great value”
“Bright colours”
“The size is perfect for our needs”
“Exactly as advertised”
“Strong bags”
“these are perfect for gifts or for retailers”
“Useful”
“Great wee sturdy bags”
“Premium quality and thick bags”
What buyers complain about
“Not the thickest”
“Bit bigger”
“Very flimsy”
“Poor Quality”
“Colours not right”
“Not as described”
“they dont smell”
“My only problem is that more than few stuck together so I had to put them for recycling”
“pretty much every single one rips once it's been filled”
“Mine are not the bright option”
Top return reasons
Common questions
- Is paper bags profitable to sell on Amazon United Kingdom?
- The niche generates £552K/yr across 56 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Worth a look (63/100).
- How competitive is the paper bags niche?
- 27 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in paper bags?
- Top complaints mined from reviews: Thickness, Size-Overall, Strength. The return rate is 0.6%.
- When does demand for paper bags peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the paper bags niche?
- Listings span £2.93–£21.83; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 710 reviews — the moat a new listing must climb.