69
mop
Worth a lookShows a $6.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£6.8M£6.8M/yr · 6.2M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great£6.56–£107.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£16.29avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Bad5,881.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch