54
mop head
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.45–$15.73) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,736.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.45–£15.73cheapest to priciest tracked listing — scored on the share inside $15–$100