mop head
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.45–$15.73) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,736.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.45–£15.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mop head is a £1.5M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mop head market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- £1.2M–£1.7M
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 11.3%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
186
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
11%
- Vileda60%
- Koolstuffs13%
- TDBS The Dustpan and Brush Store6%
- MXZONE4%
- UNU3%
- RIAMU3%
- Open — no brand owns it (8 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mop head search terms
- vileda mop head replacement554K/yr
- mop head213K/yr
- mop heads replacement151K/yr
- vileda mop head126K/yr
- mop heads83K/yr
- vileda spin mop head replacement37K/yr
- mop heads vileda32K/yr
- vileda mop heads33K/yr
- spin mop heads29K/yr
- vileda magic mop flat refill10K/yr
Top mop head products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vileda SuperMocio 3 Action Mop Replacement Head
Vileda£2.454.7★5,462 rev
Vileda SuperMocio 3Action XL Mop Refill 2 Pack Fits All SuperMocio Mops
Vileda£6.924.7★15,656 rev
Mop Head Replacement 5 Pack Mop Head Compatible for Vlieda Turbo EasyWring 1-Tank System Triangle Swivel Mops Microfiber Machine Washable and Easy to Replace
Koolstuffs£9.724.5★411 rev
Vileda Turbo Spin Mop Refills Pack of 2 | Original Vileda Microfibre Mop Heads | Machine Washable | Suitable for Turbo Smart Turbo 2in1 & Turbo 3in1 | For All Hard Floors
Vileda£10.014.6★7,217 rev
Vileda Turbo 2in1 Spin Mop Head Refills - Pack of 2 - Microfibre power - Stubborn dirt removal - Authentic Vileda Mop Head Replacements - Machine Washable - Fits all Turbo Mops
Vileda£9.474.7★10,000 rev
Newest
by launch date
2 Pack Mop Refill Compatible with Vileda 1-2 Spray
Generic£8.3430 rev
Mop Heads Replacement- 5 Pack Compatible with Vileda Mop Head Replacement 1 Tank / 2-in-1 Turbo - Spin mop heads replacment for vileda - Machine washable and reusable
RIAMU£8.06237 rev
Spin Mop Heads - Compatible with Vileda Mop Head Replacement - Super Absorbent Fast Drying Triangular Design Floor Pads for Multi-Surface Cleaning - Pack of 3
TDBS The Dustpan and Brush Store£6.71101 rev
Mop Head Replacement 5 Pack Mop Head Compatible for Vlieda Turbo EasyWring 1-Tank System Triangle Swivel Mops Microfiber Machine Washable and Easy to Replace
Koolstuffs£9.72411 rev
Scrub Brush Mop Head for Vlieda EasyWring 1 Tank System Hard Bristle Cleaning Brush for Bathroom Garage Kitchen Wall
Koolstuffs£6.80114 rev
Trending
90-day click momentum
Spin Scrub Mop Brush Head Compatible with Vileda Turbo Spin Mop 1 Tank System Shower Floor Scrubber Mop Head Replacement Hard Bristle Cleaning Brush for Bathroom Kitchen Tile Not Fit RinseClean
MXZONE£5.464.6★
2 Pack Mop Refill Compatible with Vileda 1-2 Spray
Generic£8.344.2★
Mop Head Replacement Compatible with Vlieda EasyWring Clean Turbo Classic Microfibre Mop Universal Spin Mop Refill Head White 2 Packs
MXZONE£5.854.4★
Vileda SuperMocio 3 Action Mop Replacement Head
Vileda£2.454.7★
BONBELONG Mop Heads Compatible with Vileda 2-in-1 Turbo Mop Replacement Head Microfibre (Red 3 Pack)
BONBELONG£7.504.4★
What buyers say about mop head
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Amazing quality”
“Easy fit”
“clean really well”
“As described”
“Easy to use”
“the thickness is great”
“Durable and good quality”
“I have popped them in washing machine so very economical”
“Work really well”
What buyers complain about
“Too big”
“Possibly not a good quality as the original”
“Not compatible”
“cheaper”
“also it very thin material”
“Item fell apart first time used”
“the buttons fall off so back to this product”
“cant be used”
“found these so frustrating as it kept coming away from the pole when wet”
“This means you can only use them once as you cannot clean them”
Top return reasons
Common questions
- Is mop head profitable to sell on Amazon United Kingdom?
- The niche generates £1.5M/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mop head niche?
- 14 brands and 186 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mop head?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 0.4%.
- When does demand for mop head peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mop head niche?
- Listings span £2.45–£15.73; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 3,736 reviews — the moat a new listing must climb.