Mop Head
MaybeReturns run at only 0.4% of orders. But prices span $2.45–$15.73, mostly outside the sweet spot, so Mop Head is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 740 Business, Industry & Science niches · +5 vs the category median of 4954
- Market size
- £1.5M/yr1.4M searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 186 sellers
Flapen Score
Mop Head against its category
The dotted line is the Business, Industry & Science average. Past it, Mop Head is stronger. Inside it, weaker.
Market
The Mop Head market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mop Head 1.4M times last year and spent an estimated £1.5M. The top 5 brands take 86% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £1.5Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- vileda mop head replacement554K searches a year
02 · Price
A sale here is worth £8.30.
Listings sell for £8.30 on average, from £2.45 to £15.73. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £8.30 that is £50K to £66K a year per listing.
- Average price
- £8.30under the $15 to $100 sweet spot
- Price range
- £2.45–£15.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £50K–£66K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #74 within Janitorial & Sanitation Supplies. It carries 3,736 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 11.3%
- Average rank
- #74in Janitorial & Sanitation Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,736per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mop Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vileda SuperMocio 3 Action Mop Replacement Head
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 5,462
- Age
- 15y ago
Vileda SuperMocio 3Action XL Mop Refill 2 Pack Fits All SuperMocio Mops
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 15,656
- Age
- 15y ago
Mop Head Replacement 5 Pack Mop Head Compatible for Vlieda Turbo EasyWring 1-Tank System Triangle Swivel Mops Microfiber Machine Washable and Easy to Replace
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Vileda Turbo Spin Mop Refills Pack of 2 | Original Vileda Microfibre Mop Heads | Machine Washable | Suitable for Turbo Smart Turbo 2in1 & Turbo 3in1 | For All Hard Floors
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 7,217
- Age
- 8y ago
Vileda Turbo 2in1 Spin Mop Head Refills - Pack of 2 - Microfibre power - Stubborn dirt removal - Authentic Vileda Mop Head Replacements - Machine Washable - Fits all Turbo Mops
- Price
- £9.47
- Rating
- 4.7/5
- Reviews
- 10,000
- Age
- 9y ago
Trending
90-day click momentum
Spin Scrub Mop Brush Head Compatible with Vileda Turbo Spin Mop 1 Tank System Shower Floor Scrubber Mop Head Replacement Hard Bristle Cleaning Brush for Bathroom Kitchen Tile Not Fit RinseClean
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago
2 Pack Mop Refill Compatible with Vileda 1-2 Spray
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 6mo ago
Mop Head Replacement Compatible with Vlieda EasyWring Clean Turbo Classic Microfibre Mop Universal Spin Mop Refill Head White 2 Packs
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 7y ago
Vileda SuperMocio 3 Action Mop Replacement Head
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 5,462
- Age
- 15y ago
BONBELONG Mop Heads Compatible with Vileda 2-in-1 Turbo Mop Replacement Head Microfibre (Red 3 Pack)
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,517
- Age
- 5y ago
Newest
by launch date2 Pack Mop Refill Compatible with Vileda 1-2 Spray
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 6mo ago
Mop Heads Replacement- 5 Pack Compatible with Vileda Mop Head Replacement 1 Tank / 2-in-1 Turbo - Spin mop heads replacment for vileda - Machine washable and reusable
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
Spin Mop Heads - Compatible with Vileda Mop Head Replacement - Super Absorbent Fast Drying Triangular Design Floor Pads for Multi-Surface Cleaning - Pack of 3
- Price
- £6.71
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago
Mop Head Replacement 5 Pack Mop Head Compatible for Vlieda Turbo EasyWring 1-Tank System Triangle Swivel Mops Microfiber Machine Washable and Easy to Replace
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Scrub Brush Mop Head for Vlieda EasyWring 1 Tank System Hard Bristle Cleaning Brush for Bathroom Garage Kitchen Wall
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
186
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
11%
- Vileda60%
- Koolstuffs13%
- TDBS The Dustpan and Brush Store6%
- MXZONE4%
- UNU3%
- RIAMU3%
- Open — no brand owns it (8 brands, 11%)
Demand
Mop Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mop Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vileda mop head replacement554K/yr
- mop head213K/yr
- mop heads replacement151K/yr
- vileda mop head126K/yr
- mop heads83K/yr
- vileda spin mop head replacement37K/yr
- mop heads vileda32K/yr
- vileda mop heads33K/yr
- spin mop heads29K/yr
- vileda magic mop flat refill10K/yr
Reviews and returns
What reviews say buyers love and hate about Mop Head
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
Don't fit
DOES NOT FIT THE MOP IT STATES IT WILL
Possibly not a good quality as the original
Cheap quality
Poor Quality
Not compatible
DOES NOT FIT THE MOP IT STATES IT WILL
Not compatible as advertised don't fit they keep falling off terrible don't buy
cheaper
Just wish it was less expensive
A bit expensive compared to the cheaper alternatives
also it very thin material
Not as thick as Vielda
Not as thick as the original mops
Love
Excellent value for money
cheaper in price
Excellent Value
Amazing quality
Great quality, speedy delivery
Good quality mops
Easy fit
easy to fit
Fit my mop perfectly
clean really well
Cleans the floors well
Cleans perfectly
As described
exactly what I wanted
Does the job perfectly
Return
0.4% Return rate 73% Fixable by listing
Too big
Don't fit
DOES NOT FIT THE MOP IT STATES IT WILL
Not compatible
DOES NOT FIT THE MOP IT STATES IT WILL
Not compatible as advertised don't fit they keep falling off terrible don't buy
Possibly not a good quality as the original
Cheap quality
Poor Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mop Head questions
Answered from the same tracked data.