Mop Head
Mop Head shows low returns (0.4%), but prices mostly outside the sweet spot ($2.45–$15.73) keeps it on the watch list.
Flapen Score
Is Mop Head profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mop Head is a £1.5M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 54/100.
Mop Head: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.7% over the last 90 days and 13.0% of searches end in a purchase.
£1.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 28 products
Top Mop Head products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vileda SuperMocio 3 Action Mop Replacement Head
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 5,462
- Age
- 15y ago
Vileda SuperMocio 3Action XL Mop Refill 2 Pack Fits All SuperMocio Mops
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 15,656
- Age
- 15y ago
Mop Head Replacement 5 Pack Mop Head Compatible for Vlieda Turbo EasyWring 1-Tank System Triangle Swivel Mops Microfiber Machine Washable and Easy to Replace
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Vileda Turbo Spin Mop Refills Pack of 2 | Original Vileda Microfibre Mop Heads | Machine Washable | Suitable for Turbo Smart Turbo 2in1 & Turbo 3in1 | For All Hard Floors
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 7,217
- Age
- 8y ago
Vileda Turbo 2in1 Spin Mop Head Refills - Pack of 2 - Microfibre power - Stubborn dirt removal - Authentic Vileda Mop Head Replacements - Machine Washable - Fits all Turbo Mops
- Price
- £9.47
- Rating
- 4.7/5
- Reviews
- 10,000
- Age
- 9y ago
Trending
90-day click momentum
Spin Scrub Mop Brush Head Compatible with Vileda Turbo Spin Mop 1 Tank System Shower Floor Scrubber Mop Head Replacement Hard Bristle Cleaning Brush for Bathroom Kitchen Tile Not Fit RinseClean
- Price
- £5.46
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 2y ago
2 Pack Mop Refill Compatible with Vileda 1-2 Spray
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 6mo ago
Mop Head Replacement Compatible with Vlieda EasyWring Clean Turbo Classic Microfibre Mop Universal Spin Mop Refill Head White 2 Packs
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 921
- Age
- 7y ago
Vileda SuperMocio 3 Action Mop Replacement Head
- Price
- £2.45
- Rating
- 4.7/5
- Reviews
- 5,462
- Age
- 15y ago
BONBELONG Mop Heads Compatible with Vileda 2-in-1 Turbo Mop Replacement Head Microfibre (Red 3 Pack)
- Price
- £7.50
- Rating
- 4.4/5
- Reviews
- 1,517
- Age
- 5y ago
Newest
by launch date2 Pack Mop Refill Compatible with Vileda 1-2 Spray
- Price
- £8.34
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 6mo ago
Mop Heads Replacement- 5 Pack Compatible with Vileda Mop Head Replacement 1 Tank / 2-in-1 Turbo - Spin mop heads replacment for vileda - Machine washable and reusable
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 11mo ago
Spin Mop Heads - Compatible with Vileda Mop Head Replacement - Super Absorbent Fast Drying Triangular Design Floor Pads for Multi-Surface Cleaning - Pack of 3
- Price
- £6.71
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago
Mop Head Replacement 5 Pack Mop Head Compatible for Vlieda Turbo EasyWring 1-Tank System Triangle Swivel Mops Microfiber Machine Washable and Easy to Replace
- Price
- £9.72
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago
Scrub Brush Mop Head for Vlieda EasyWring 1 Tank System Hard Bristle Cleaning Brush for Bathroom Garage Kitchen Wall
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
186
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
11%
- Vileda60%
- Koolstuffs13%
- TDBS The Dustpan and Brush Store6%
- MXZONE4%
- UNU3%
- RIAMU3%
- Open — no brand owns it (8 brands, 11%)
Mop Head demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Mop Head search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vileda mop head replacement554K/yr
- mop head213K/yr
- mop heads replacement151K/yr
- vileda mop head126K/yr
- mop heads83K/yr
- vileda spin mop head replacement37K/yr
- mop heads vileda32K/yr
- vileda mop heads33K/yr
- spin mop heads29K/yr
- vileda magic mop flat refill10K/yr
What reviews say buyers love and hate about Mop Head
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Excellent value for money”
“Amazing quality”
“Easy fit”
“clean really well”
“As described”
What buyers complain about
75% of reviews“Too big”
“Possibly not a good quality as the original”
“Not compatible”
“cheaper”
“also it very thin material”
Mop Head return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mop Head questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
