60
grounding mat
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£32.02avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great303.17avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Price range
Great£12.70–£112.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£374K£374K/yr · 649K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch