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Grounding Mat

Maybe

The products selling today average only 3.9★. But demand is soft, at -44.4% this quarter, so Grounding Mat is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£374K/yr649K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
32%top-5 click share · 33 brands · 64 sellers

Flapen Score

Grounding Mat against its category

The dotted line is the Business, Industry & Science average. Past it, Grounding Mat is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grounding Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grounding Mat 649K times last year and spent an estimated £374K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
1.8%
Market size, estimated
£374Ka year
Peak month
December2.7× the quietest month
Top search term
grounding bed sheet161K searches a year

02 · Price

A sale here is worth £32.02.

Listings sell for £32.02 on average, from £12.70 to £112.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £32.02 that is £3K to £8K a year per listing.

Average price
£32.02inside the $15 to $100 sweet spot
Price range
£12.70–£112.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #454 within Professional Medical Supplies. It carries 303 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
33.0%
Average rank
#454in Professional Medical Supplies
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Grounding Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

64

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

32%

Top 20: 72%

Open market

46%

  • Swetfela16%
  • iPalamila13%
  • RIQINXIN7%
  • EARTHVERA7%
  • ATE Health6%
  • Vizgifin5%

Demand

Grounding Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Grounding Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grounding bed sheet161K/yr
  • grounding mat110K/yr
  • grounding sheet77K/yr
  • earthing sheets58K/yr
  • grounding well bed sheet uk26K/yr
  • grounding sheets26K/yr
  • earthing mat28K/yr
  • grounding sheet earthing uk20K/yr
  • grounding well mat10K/yr
  • grounding sheets uk13K/yr

Reviews and returns

What reviews say buyers love and hate about Grounding Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall34%−0.51

Did not work

Didn't do anything at all for me

no effect

Value For Money10%−0.07

Too expensive for what it is

Waste of money

It is too expensive for what it is

Advertised Vs Actual Product8%−0.13

Does not work as described

advertising pretty poor

Unlike the ads

Size-Overall8%

It is quite big

Small

The mat is quite small

Quality-Overall5%+0.91

Not good quality

Rubbish

Not any good at all

Love

Sleep Quality27%+1.87

Improved sleep

Improves sleep

Good sleep

Quality-Overall17%+0.91

Excellent product

This mat feels very well made

Good quality components

Comfort-Overall7%+0.47

Comfortable

I feel great after one use

good sleep

Ease Of Use6%+0.11

Easy to use

The grounding cord included is easy to connect

thats where the tube comes in handy

Value For Money6%−0.07

Good value

Well worth the money

Great value

Return

3.0% Return rate 40% Fixable by listing

Functionality-Overall29%█▇▆▆▅█

Did not work

Didn't do anything at all for me

no effect

Size-Overall27%▄█▇▆▇▅

It is quite big

Small

The mat is quite small

Advertised Vs Actual Product7%▅▃▃▄▂█

Does not work as described

advertising pretty poor

Unlike the ads

Defective Material/Parts5%█▃▇▆▅▁
Socket/Port/Plug4%▅▆▅██▂

No plug

Wouldn't plug into any of my sockets

FAQ

Common Grounding Mat questions

Answered from the same tracked data.