grounding mat
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£32.02avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great303.17avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Price range
Great£12.70–£112.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£374K£374K/yr · 649K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, grounding mat is a £374K/yr Amazon United Kingdom market (649K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
grounding mat market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £400K–£480K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #454
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 33.0%
- Avg brand age
- 34 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
64
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
32%
Top 20: 72%
Open market
46%
- Swetfela16%
- iPalamila13%
- RIQINXIN7%
- EARTHVERA7%
- ATE Health6%
- Vizgifin5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top grounding mat search terms
- grounding bed sheet161K/yr
- grounding mat110K/yr
- grounding sheet77K/yr
- earthing sheets58K/yr
- grounding well bed sheet uk26K/yr
- grounding sheets26K/yr
- earthing mat28K/yr
- grounding sheet earthing uk20K/yr
- grounding well mat10K/yr
- grounding sheets uk13K/yr
Top grounding mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grounding Bed Sheet Grounding sheet With 10% Silver Fiber & 90% Organic Cotton Natural Wellness And Healthy Earth Energy Mat
iPalamila£21.683.7★6 rev
Grounding Bed Sheet Grounding Mat Earthing UK with 10% Silver Fiber & 90% Organic Cotton Natural Wellness and Healthy Earth Energy Mat
Swetfela£27.833.3★4 rev
RIQINXIN Grounding Sheet Grounding Mat Earthing UK
RIQINXIN£14.133.8★604 rev
Grounding Bed Sheet Earthing UK - Grounding Sheets 10% Silver Fiber 90% Organic Cotton for Better Sleep & Stress Relief Natural Wellness Earthing Sheet with UK Plug & Cord
Vizgifin£22.464.2★11 rev
Skandarani Grounding Mat Earthing UK- 30x100 cm EMF Free - Wellness Mat for Sleep Stress & Pain Relief- Grounding Mat for Earthing Benefits UK Plug Testing Pen & Guide Included
Skandarani£21.574.1★76 rev
Newest
by launch dateGrounding Bed Sheet Earthing UK - Grounding Sheets 10% Silver Fiber 90% Organic Cotton for Better Sleep & Stress Relief Natural Wellness Earthing Sheet with UK Plug & Cord
Vizgifin£22.4611 rev
Grounding Bed Sheet Grounding Mat Earthing UK with 10% Silver Fiber & 90% Organic Cotton Natural Wellness and Healthy Earth Energy Mat
Swetfela£27.834 rev
Swetfela Grounding Bed Sheet Grounding Mat Earthing UK Grounding Mat with 10% Silver Fiber & 90% Organic Cotton Natural Wellness and Healthy Earth Energy
Swetfela£37.8229 rev
Grounding Mat Grounding Sheet Grounding Mat UK for Improved Sleep Reduced Anxiety Pain Inflammation Headache Relief Balance grounding mat Earthing UK Earthing mat (Black) (30 * 100cm)
iPalamila£16.355 rev
Grounding Bed Sheet 68×132 cm | Earthing Sheet with 10% Premium Silver Fibre & Soft Cotton | Grounding Mat for Bed with UK Plug & Grounding Cable | Grounding Sheets UK
UKGator£20.452 rev
Trending
90-day click momentumGrounding Bed Sheet 68×132 cm | Earthing Sheet with 10% Premium Silver Fibre & Soft Cotton | Grounding Mat for Bed with UK Plug & Grounding Cable | Grounding Sheets UK
UKGator£20.455.0★
Grounding Bed Sheet Grounding sheet With 10% Silver Fiber & 90% Organic Cotton Natural Wellness And Healthy Earth Energy Mat
iPalamila£21.683.7★
Grounding Bed Sheet Grounding Mat Earthing UK with 10% Silver Fiber & 90% Organic Cotton Natural Wellness and Healthy Earth Energy Mat
Swetfela£27.833.3★
Grounding Bed Sheet Earthing UK - Grounding Sheets 10% Silver Fiber 90% Organic Cotton for Better Sleep & Stress Relief Natural Wellness Earthing Sheet with UK Plug & Cord
Vizgifin£22.464.2★
Swetfela Grounding Bed Sheet Grounding Mat Earthing UK Grounding Mat with 10% Silver Fiber & 90% Organic Cotton Natural Wellness and Healthy Earth Energy
Swetfela£37.824.1★
What buyers say about grounding mat
What buyers praise and complain about, mined from review topics.What buyers love
“Improved sleep”
“Excellent product”
“Comfortable”
“Easy to use”
“Good value”
“Good Fit”
“Does it work”
“It genuinely does what its supposed to do”
“Cured my restless/electrified legs pretty much immediately”
“Pain and feet swelling much better”
What buyers complain about
“Did not work”
“Too expensive for what it is”
“Does not work as described”
“It is quite big”
“Not good quality”
“No plug”
“it affected my sleep”
“my feet started tingling”
“Did nothing and waste of electricity”
“i did not find this useful at all”
Top return reasons
Common questions
- Is grounding mat profitable to sell on Amazon United Kingdom?
- The niche generates £374K/yr across 52 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the grounding mat niche?
- 33 brands and 64 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in grounding mat?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 3.0%.
- When does demand for grounding mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the grounding mat niche?
- Listings span £12.70–£112.76; the average listing price is £32.02 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.