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bowel cancer home test kit
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great398avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.33–£55.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 31K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-30.7%90-day search growth — must beat 0% to launch