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Bowel Cancer Home Test Kit

Fail

Demand is soft, at -30.7% this quarter, so Bowel Cancer Home Test Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£83K/yr31K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 12 sellers

Flapen Score

Bowel Cancer Home Test Kit against its category

The dotted line is the Business, Industry & Science average. Past it, Bowel Cancer Home Test Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowel Cancer Home Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bowel Cancer Home Test Kit 31K times last year and spent an estimated £83K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
18.6%
Market size, estimated
£83Ka year
Peak month
February1.6× the quietest month
Top search term
bowel cancer home test kit19K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £4.33 to £55.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.27 that is £4K to £7K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£4.33–£55.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #9 within Professional Medical Supplies. It carries 398 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#9in Professional Medical Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bowel Cancer Home Test Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

2%

  • One Step53%
  • AssuTest21%
  • SELFCHECK12%
  • Coretests5%
  • Aydmed4%
  • selph3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bowel Cancer Home Test Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Bowel Cancer Home Test Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bowel cancer home test kit19K/yr
  • fit test bowel cancer7K/yr
  • fit test5K/yr

Reviews and returns

What reviews say buyers love and hate about Bowel Cancer Home Test Kit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
31%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bowel Cancer Home Test Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data