Bowel Cancer Home Test Kit
FailDemand is soft, at -30.7% this quarter, so Bowel Cancer Home Test Kit is a Fail.
- Flapen Score
- 45 / 100Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 4945
- Market size
- £83K/yr31K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 12 sellers
Flapen Score
Bowel Cancer Home Test Kit against its category
The dotted line is the Business, Industry & Science average. Past it, Bowel Cancer Home Test Kit is stronger. Inside it, weaker.
Market
The Bowel Cancer Home Test Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bowel Cancer Home Test Kit 31K times last year and spent an estimated £83K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
18.6% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 18.6%
- Market size, estimated
- £83Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- bowel cancer home test kit19K searches a year
02 · Price
A sale here is worth £14.27.
Listings sell for £14.27 on average, from £4.33 to £55.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.27 that is £4K to £7K a year per listing.
- Average price
- £14.27under the $15 to $100 sweet spot
- Price range
- £4.33–£55.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #9 within Professional Medical Supplies. It carries 398 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #9in Professional Medical Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 398per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Bowel Cancer Home Test Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
One Step Bowel Test 1 Test Pack Colon Faecal Screening Test Kit Occult Blood in Stools Home Testing Potential Gastrointestinal Concerns Home Bowel (FOB) Health Check
- Price
- £4.86
- Rating
- 4.3/5
- Reviews
- 762
- Age
- 9y ago
AssuTest Bowel Cancer Home Test Kit Fit Test Bowel Cancer 2 Tests Rapid At-Home Colon Screening for Occult Blood Easy to Use
- Price
- £5.63
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 2y ago
One Step Bowel Test 2 Test Pack Colon Faecal Screening Test Kit Occult Blood in Stools Home Testing FOB Detection Ulcers Polyps Colitis Cancer Screen
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 6y ago
SELFCHECK Bowel FIT Type Health Test
- Price
- £10.58
- Rating
- 4.2/5
- Reviews
- 549
- Age
- 7y ago
One Step H. Pylori Home Test Kit Helicobacter Pylori Test Kit Faecal Detection Ulcer and Bowel Health Test Kit 10-Minute Results Non-Invasive Stomach Ulcer Test for Early Detection
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 8y ago
Trending
90-day click momentum
Coretests FOB Bowel Health Test (15 Count) >98% Accurate Fecal Occult Blood Screen No Dietary Restrictions High Sensitivity 50 ng/mL Fast Home Kit
- Price
- £24.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
AssuTest Bowel Cancer Home Test Kit Fit Test Bowel Cancer 2 Tests Rapid At-Home Colon Screening for Occult Blood Easy to Use
- Price
- £5.63
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 2y ago
5 x Bowel Cancer Test - GP Professional Colon Health Faecal Occult Blood FOB Tests
- Price
- £8.52
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago
One Step H. Pylori Home Test Kit Helicobacter Pylori Test Kit Faecal Detection Ulcer and Bowel Health Test Kit 10-Minute Results Non-Invasive Stomach Ulcer Test for Early Detection
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 8y ago
One Step Bowel Test 1 Test Pack Colon Faecal Screening Test Kit Occult Blood in Stools Home Testing Potential Gastrointestinal Concerns Home Bowel (FOB) Health Check
- Price
- £4.86
- Rating
- 4.3/5
- Reviews
- 762
- Age
- 9y ago
Newest
by launch dateCoretests FOB Bowel Health Test (15 Count) >98% Accurate Fecal Occult Blood Screen No Dietary Restrictions High Sensitivity 50 ng/mL Fast Home Kit
- Price
- £24.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Selph qFIT Bowel Health Screening Test Kit NHS-Standard FIT Stool Test for Blood Fast Results with Doctors Report At-Home Bowel Health Check - Over 2 Million Tests Sold
- Price
- £55.12
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
2 x AYDMED Faecal Occult Blood Tests | FOB Test Kit for Home Self-Test Faecal Screening of Gastrointestinal Bleeding | FIT Test for Bowel Cancer | Results in 5 Minutes | 99% Accuracy | CE Certified
- Price
- £8.21
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 1y ago
AssuTest Bowel Cancer Home Test Kit Fit Test Bowel Cancer 2 Tests Rapid At-Home Colon Screening for Occult Blood Easy to Use
- Price
- £5.63
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 2y ago
5 x Bowel Cancer Test - GP Professional Colon Health Faecal Occult Blood FOB Tests
- Price
- £8.52
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
2%
- One Step53%
- AssuTest21%
- SELFCHECK12%
- Coretests5%
- Aydmed4%
- selph3%
- Open — no brand owns it (1 brand, 2%)
Demand
Bowel Cancer Home Test Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Bowel Cancer Home Test Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bowel cancer home test kit19K/yr
- fit test bowel cancer7K/yr
- fit test5K/yr
Reviews and returns
What reviews say buyers love and hate about Bowel Cancer Home Test Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Test didnt work. This didnt work. Test said incomplete
I dont think it works
False positive
It is difficult to assess accuracy
not able to pass comment on the accuracy of the result as it has to be reliant on the creator
The instructions are hard to read
I must have been misunderstanding the instructions because I couldn't make it work at all
i was not smart enough to work it out despite reading all the instructions several times
They are extremely sensitive. stronger than NHS
Waste of money
Love
Fast, easy and accurate
Easy to use
Very easy to use and simple instructions
Fast, easy and accurate
Quick and accurate as compared with nhs test
quick accurate results
Good quality
Great product
found them really good
Great value for the money
Good value
The price was great
The instructions are clear
very easy to understand
Worked perfectly well easy to follow instructions
Return
0.2% Return rate 9% Fixable by listing
Didn't work
Test didnt work. This didnt work. Test said incomplete
I dont think it works
False positive
It is difficult to assess accuracy
not able to pass comment on the accuracy of the result as it has to be reliant on the creator
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bowel Cancer Home Test Kit questions
Answered from the same tracked data.