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Blue Roll 12 Pack

soft demand (-44.4% this quarter) — Blue Roll 12 Pack doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 26Growth 3Conversion 100Competition 25Returns 100Price range 14Avg price 49Brand share 40Review moat 42Quality gap 89
This niche Category average

Is Blue Roll 12 Pack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blue Roll 12 Pack is a £106K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Blue Roll 12 Pack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.4% over the last 90 days and 22.2% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr13K
Search volume / yr-44.4%40K
Conversion rate22.2%
Avg price£11.93

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 19
Top-5 product click share70%
Open market19%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)1· 1 succeeded
Avg rating4.1★
Avg reviews2,288

Top Blue Roll 12 Pack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • BARGAIN FACTORY40%
  • REQUISITE NEEDS13%
  • Aspect11%
  • AmazonCommercial9%
  • UR CHOICE8%
  • Sirius7%
  • Open — no brand owns it (5 brands, 12%)

Blue Roll 12 Pack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR22.2%Products13Brands11Top 5 Brands81%OOS Rate3.9%Rating4.1★Reviews2,288Avg BSR#29
1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Blue Roll 12 Pack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blue roll 12 pack28K/yr
  • 12 pack blue roll6K/yr
  • blueroll 12 pack3K/yr
  • blue rolls 12 pack3K/yr

What reviews say buyers love and hate about Blue Roll 12 Pack

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money34%

Good deal

Quality-Overall24%

Excellent Product

Advertised Vs Actual Product10%

Accurate description

Ease Of Cleaning5%

Great we used these when we had litter of pups to help clean up

Absorbency4%

Very absorbent

What buyers complain about

82% of reviews
Quality-Overall32%

it is of low quality

Thickness14%

Not as thick as I would have liked

Size-Overall12%

Very small sheets

Color6%

left behind blue dye that has ruined the rug

Durability4%

It does break up fast

Blue Roll 12 Pack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
28%
2Color
9%
3Size-Overall
7%
4Advertised Vs Actual Product
7%
5Water Resistance
5%

Common Blue Roll 12 Pack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Roll 12 Pack 46/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -44.4% over the last 90 days.
Search demand for Blue Roll 12 Pack on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.7× the quietest.