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blue roll 12 pack
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible22.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.93avg listing price — sweet spot $15–$100
Review moat
Okay2,288avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£106K£106K/yr · 40K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad£7.73–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.4%90-day search growth — must beat 0% to launch