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Blue Roll 12 Pack

Fail

Demand is soft, at -44.4% this quarter, so Blue Roll 12 Pack is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£106K/yr40K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
70%top-5 click share · 11 brands · 19 sellers

Flapen Score

Blue Roll 12 Pack against its category

The dotted line is the Business, Industry & Science average. Past it, Blue Roll 12 Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Roll 12 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Roll 12 Pack 40K times last year and spent an estimated £106K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 22.2% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
22.2%
Market size, estimated
£106Ka year
Peak month
January1.7× the quietest month
Top search term
blue roll 12 pack28K searches a year

02 · Price

A sale here is worth £11.93.

Listings sell for £11.93 on average, from £7.73 to £16.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.93 that is £3K to £6K a year per listing.

Average price
£11.93under the $15 to $100 sweet spot
Price range
£7.73–£16.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #29 within Janitorial & Sanitation Supplies. It carries 2,288 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
23%
Out of stock, average day
3.9%
Average rank
#29in Janitorial & Sanitation Supplies
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,288per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Blue Roll 12 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

19

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

12%

  • BARGAIN FACTORY40%
  • REQUISITE NEEDS13%
  • Aspect11%
  • AmazonCommercial9%
  • UR CHOICE8%
  • Sirius7%
  • Open — no brand owns it (5 brands, 12%)

Demand

Blue Roll 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Blue Roll 12 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue roll 12 pack28K/yr
  • 12 pack blue roll6K/yr
  • blueroll 12 pack3K/yr
  • blue rolls 12 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Roll 12 Pack

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
32%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“it is of low quality”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Roll 12 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data