Is blue roll 12 pack profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (46/100).

How competitive is the blue roll 12 pack niche?

11 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in blue roll 12 pack?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.1%.

When does demand for blue roll 12 pack peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the blue roll 12 pack niche?

Listings span £7.73–£16.14; the average listing price is £11.93 (sweet spot $15–$100). The average incumbent carries 2,288 reviews — the moat a new listing must climb.

Blue Roll 12 Pack

Skip it

Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible22.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.93

avg listing price — sweet spot $15–$100

Review moat

Okay2,288

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£106K

£106K/yr · 40K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Price range

Bad£7.73–£16.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-44.4%

90-day search growth — must beat 0% to launch

Is blue roll 12 pack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, blue roll 12 pack is a £106K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue roll 12 pack market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £119K–£149K; units × avg price
Conversion rate: 22.2%
Avg BSR: #29
Page quality: 0%
Prime: 23%
Sponsored: 85%
Out of stock: 3.9%
Avg brand age: 61 months
Avg seller age: 188 days

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

BARGAIN FACTORY40%
REQUISITE NEEDS13%
Aspect11%
AmazonCommercial9%
UR CHOICE8%
Sirius7%
Open — no brand owns it (5 brands, 12%)

blue roll 12 pack demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top blue roll 12 pack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blue roll 12 pack28K/yr -53.4%22.5% conv.
12 pack blue roll6K/yr -33.1%16.6% conv.
blueroll 12 pack3K/yr -1.9%18.2% conv.
blue rolls 12 pack3K/yr -22.3%17.6% conv.

All search terms

Top blue roll 12 pack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m

BARGAIN FACTORY£10.714.3★394 rev

ASPECT Blue Roll (Pack of 12)(4800 Sheet) Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use

Aspect£12.654.0★2,285 rev

Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet

BARGAIN FACTORY£11.594.1★817 rev

Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m

REQUISITE NEEDS£12.164.1★142 rev

AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm

AmazonCommercial£16.144.5★8,823 rev

Newest

by launch date

12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use

AMD Nexus£10.397 rev

4mo ago

Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet

BARGAIN FACTORY£11.59817 rev

1y ago

Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m

REQUISITE NEEDS£12.16142 rev

1y ago

H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)

H-LINE£7.73552 rev

2y ago

UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning

UR CHOICE£12.66130 rev

3y ago

What reviews say buyers love and hate about blue roll 12 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Good deal”

Quality-Overall24%

“Excellent Product”

Advertised Vs Actual Product10%

“Accurate description”

Ease Of Cleaning5%

“Great we used these when we had litter of pups to help clean up”

Absorbency4%

“Very absorbent”

Ease Of Use3%

“Most useful”

Color2%

“Its blue roll good”

Strength2%

“Big strong rolls highly recommend”

Size-Overall2%

“fit for the job”

Thickness1%

“Great thickness, great strength, perfect absorption, great size”

What buyers complain about

Quality-Overall32%

“it is of low quality”

Thickness14%

“Not as thick as I would have liked”

Size-Overall12%

“Very small sheets”

Color6%

“left behind blue dye that has ruined the rug”

Durability4%

“It does break up fast”

Advertised Vs Actual Product4%

“Description is wrong”

Strength4%

“not at all robust in use”

Value For Money3%

“Cheap and nasty”

Thin2%

“So thin”

Absorbency2%

“slowly and doesn't appear to absorb as well as alternatives”

Top return reasons

Quality-Overall28%

Color9%

Size-Overall7%

Advertised Vs Actual Product7%

Water Resistance5%

Absorbency4%

Moist/Dry4%

Value For Money4%

Material Quality4%

Ease Of Cleaning3%

Common blue roll 12 pack questions

Is blue roll 12 pack profitable to sell on Amazon United Kingdom?: The niche generates £106K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (46/100).
How competitive is the blue roll 12 pack niche?: 11 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in blue roll 12 pack?: Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.1%.
When does demand for blue roll 12 pack peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the blue roll 12 pack niche?: Listings span £7.73–£16.14; the average listing price is £11.93 (sweet spot $15–$100). The average incumbent carries 2,288 reviews — the moat a new listing must climb.

Score any niche yourself with the free Amazon product research tool.