blue roll 12 pack
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible22.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.93avg listing price — sweet spot $15–$100
Review moat
Okay2,288avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£106K£106K/yr · 40K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad£7.73–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, blue roll 12 pack is a £106K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue roll 12 pack market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £119K–£149K
- units × avg price
- Conversion rate
- 22.2%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 85%
- Out of stock
- 3.9%
- Avg brand age
- 61 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
19
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- BARGAIN FACTORY40%
- REQUISITE NEEDS13%
- Aspect11%
- AmazonCommercial9%
- UR CHOICE8%
- Sirius7%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top blue roll 12 pack search terms
- blue roll 12 pack28K/yr
- 12 pack blue roll6K/yr
- blueroll 12 pack3K/yr
- blue rolls 12 pack3K/yr
Top blue roll 12 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
BARGAIN FACTORY£10.714.3★394 rev
ASPECT Blue Roll (Pack of 12)(4800 Sheet) Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use
Aspect£12.654.0★2,285 rev
Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet
BARGAIN FACTORY£11.594.1★817 rev
Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
REQUISITE NEEDS£12.164.1★142 rev
AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm
AmazonCommercial£16.144.5★8,823 rev
Newest
by launch date
12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use
AMD Nexus£10.397 rev
Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet
BARGAIN FACTORY£11.59817 rev
Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
REQUISITE NEEDS£12.16142 rev
H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)
H-LINE£7.73552 rev
UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning
UR CHOICE£12.66130 rev
Trending
90-day click momentum12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use
AMD Nexus£10.393.5★
UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning
UR CHOICE£12.664.1★
Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
BARGAIN FACTORY£10.714.3★
REQUISITE NEEDS 12 Blue CENTREFEED Rolls 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
REQUISITE NEEDS£11.543.9★
H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)
H-LINE£7.734.2★
What buyers say about blue roll 12 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“Excellent Product”
“Accurate description”
“Great we used these when we had litter of pups to help clean up”
“Very absorbent”
“Most useful”
“Its blue roll good”
“Big strong rolls highly recommend”
“fit for the job”
“Great thickness, great strength, perfect absorption, great size”
What buyers complain about
“it is of low quality”
“Not as thick as I would have liked”
“Very small sheets”
“left behind blue dye that has ruined the rug”
“It does break up fast”
“Description is wrong”
“not at all robust in use”
“Cheap and nasty”
“So thin”
“slowly and doesn't appear to absorb as well as alternatives”
Top return reasons
Common questions
- Is blue roll 12 pack profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the blue roll 12 pack niche?
- 11 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in blue roll 12 pack?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.1%.
- When does demand for blue roll 12 pack peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the blue roll 12 pack niche?
- Listings span £7.73–£16.14; the average listing price is £11.93 (sweet spot $15–$100). The average incumbent carries 2,288 reviews — the moat a new listing must climb.