Blue Roll 12 Pack
FailDemand is soft, at -44.4% this quarter, so Blue Roll 12 Pack is a Fail.
- Flapen Score
- 46 / 100Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 4946
- Market size
- £106K/yr40K searches / yr
- 90-day growth
- -44.4%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 19 sellers
Flapen Score
Blue Roll 12 Pack against its category
The dotted line is the Business, Industry & Science average. Past it, Blue Roll 12 Pack is stronger. Inside it, weaker.
Market
The Blue Roll 12 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Roll 12 Pack 40K times last year and spent an estimated £106K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
22.2% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -44.4%
- Conversion, latest week
- 22.2%
- Market size, estimated
- £106Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- blue roll 12 pack28K searches a year
02 · Price
A sale here is worth £11.93.
Listings sell for £11.93 on average, from £7.73 to £16.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.93 that is £3K to £6K a year per listing.
- Average price
- £11.93under the $15 to $100 sweet spot
- Price range
- £7.73–£16.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #29 within Janitorial & Sanitation Supplies. It carries 2,288 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 23%
- Out of stock, average day
- 3.9%
- Average rank
- #29in Janitorial & Sanitation Supplies
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,288per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Blue Roll 12 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 394
- Age
- 3y ago
ASPECT Blue Roll (Pack of 12)(4800 Sheet) Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use
- Price
- £12.65
- Rating
- 4.0/5
- Reviews
- 2,285
- Age
- 3y ago
Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £11.59
- Rating
- 4.1/5
- Reviews
- 817
- Age
- 1y ago
Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £12.16
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 1y ago
AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 8,823
- Age
- 6y ago
Trending
90-day click momentum
12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use
- Price
- £10.39
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 4mo ago
UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning
- Price
- £12.66
- Rating
- 4.1/5
- Reviews
- 130
- Age
- 3y ago
Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £10.71
- Rating
- 4.3/5
- Reviews
- 394
- Age
- 3y ago
REQUISITE NEEDS 12 Blue CENTREFEED Rolls 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £11.54
- Rating
- 3.9/5
- Reviews
- 1,723
- Age
- 5y ago
H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)
- Price
- £7.73
- Rating
- 4.2/5
- Reviews
- 552
- Age
- 2y ago
Newest
by launch date12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use
- Price
- £10.39
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 4mo ago
Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet
- Price
- £11.59
- Rating
- 4.1/5
- Reviews
- 817
- Age
- 1y ago
Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £12.16
- Rating
- 4.1/5
- Reviews
- 142
- Age
- 1y ago
H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)
- Price
- £7.73
- Rating
- 4.2/5
- Reviews
- 552
- Age
- 2y ago
UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning
- Price
- £12.66
- Rating
- 4.1/5
- Reviews
- 130
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
19
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- BARGAIN FACTORY40%
- REQUISITE NEEDS13%
- Aspect11%
- AmazonCommercial9%
- UR CHOICE8%
- Sirius7%
- Open — no brand owns it (5 brands, 12%)
Demand
Blue Roll 12 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Blue Roll 12 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue roll 12 pack28K/yr
- 12 pack blue roll6K/yr
- blueroll 12 pack3K/yr
- blue rolls 12 pack3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Roll 12 Pack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is of low quality
Bad quality
Buy cheap get crappy quality
Not as thick as I would have liked
Could have been thicker
Thin
Very small sheets
Small
rolls are shorter than expected
left behind blue dye that has ruined the rug
the blue dye leeches out the towel
Unfortunately the blue dye comes out when using
It does break up fast
Does not last long
Not durable enough
Love
Good deal
Good value for money
Worth every penny
Excellent Product
Good quality blue roll for workshop
Good quality, would have preferred non-perferated
Accurate description
perfect, works as it should
As described
Great we used these when we had litter of pups to help clean up
Perfect for cleaning the kitchen
Good for cleaning
Very absorbent
The sheets are fairly absorbent
absorbed great thickness excellent loose rolling excellent softness excellent weight excellent size excellent highly recommended pack 12 lasts me 3 months
Return
0.1% Return rate 31% Fixable by listing
it is of low quality
Bad quality
Buy cheap get crappy quality
left behind blue dye that has ruined the rug
the blue dye leeches out the towel
Unfortunately the blue dye comes out when using
Very small sheets
Small
rolls are shorter than expected
Description is wrong
Nothing like the photo or description
Not like as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Roll 12 Pack questions
Answered from the same tracked data.