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Black Wrap

soft demand (-8.8% this quarter) — Black Wrap doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 27Growth 21Conversion 97Competition 32Returns 98Price range 21Avg price 31Brand share 32Review moat 43Quality gap 47
This niche Category average

Is Black Wrap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Wrap is a £113K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 44/100.

Black Wrap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.8% over the last 90 days and 16.0% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr15K
Search volume / yr-8.8%72K
Conversion rate16.0%
Avg price£9.74

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 16
Top-5 product click share66%
Open market14%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,239

Top Black Wrap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Rainberg20%
  • JeeJaan19%
  • Straame18%
  • REQUISITE NEEDS16%
  • Triplast13%
  • TPZ The Packaging Zone6%
  • Open — no brand owns it (5 brands, 8%)

Black Wrap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR16.0%Products15Brands11Top 5 Brands86%OOS Rate5.3%Rating4.5★Reviews2,239Avg BSR#9
2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Black Wrap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black wrap22K/yr
  • black shrink wrap13K/yr
  • black pallet wrap10K/yr
  • parcel wrap9K/yr
  • black wrapping film6K/yr
  • black cling film for packing4K/yr
  • black shrink wrap heavy duty3K/yr
  • black foil3K/yr
  • black film2K/yr

What reviews say buyers love and hate about Black Wrap

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall20%

Great product for the job

Value For Money15%

Great Deal

Ease Of Use8%

Very useful

Advertised Vs Actual Product7%

Does the job

Adhesion/Stickiness7%

sticks to itself

What buyers complain about

74% of reviews
Thickness14%

runs out quickly due to that thickness

Advertised Vs Actual Product13%

so clearly not as described

Quality-Overall11%

Absolute rubbish

Adhesion/Stickiness10%

Weak Adhesion & Short Roll Length

Size-Overall6%

youre about 200m short

Black Wrap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Quality-Overall
15%
3Advertised Vs Actual Product
13%
4Color
10%
5Adhesion/Stickiness
8%

Common Black Wrap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Wrap 44/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 15 tracked products. Search demand moved -8.8% over the last 90 days.
Search demand for Black Wrap on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.