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44

black wrap

Skip it

Soft demand (-8.8% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 21Conversion 97Competition 32Returns 98Price range 21Avg price 31Brand share 32Review moat 43Quality gap 47

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,238.67

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.74

avg listing price — sweet spot $15–$100

Market size

Okay£113K

£113K/yr · 72K searches

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Price range

Bad£5.04–£17.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black wrap is a £113K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black wrap market data

Units sold / yr
13K–15K
avg 750–1,000/product
Revenue / yr
£122K–£146K
units × avg price
Conversion rate
16.0%
Avg BSR
#9
Page quality
0%
Prime
73%
Sponsored
93%
Out of stock
5.3%
Avg brand age
43 months
Avg seller age
201 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Rainberg20%
  • JeeJaan19%
  • Straame18%
  • REQUISITE NEEDS16%
  • Triplast13%
  • TPZ The Packaging Zone6%
  • Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top black wrap search terms

  • black wrap22K/yr
  • black shrink wrap13K/yr
  • black pallet wrap10K/yr
  • parcel wrap9K/yr
  • black wrapping film6K/yr
  • black cling film for packing4K/yr
  • black shrink wrap heavy duty3K/yr
  • black foil3K/yr
  • black film2K/yr
All search terms

Top black wrap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£6K10%£11K15%£17K20%£23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about black wrap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great product for the job”

Value For Money15%

“Great Deal”

Ease Of Use8%

“Very useful”

Advertised Vs Actual Product7%

“Does the job”

Adhesion/Stickiness7%

“sticks to itself”

Strength6%

“It feels strong”

Thickness5%

“It's thick enough to stretch”

Stretchability/Expandability/Elasticity4%

“This cling stretches very well”

Durability4%

“The most reliable”

Water Resistance2%

“it's also good for waterproofing things for short-term storage or moving as it completely seals”

What buyers complain about

Thickness14%

“runs out quickly due to that thickness”

Advertised Vs Actual Product13%

“so clearly not as described”

Quality-Overall11%

“Absolute rubbish”

Adhesion/Stickiness10%

“Weak Adhesion & Short Roll Length”

Size-Overall6%

“youre about 200m short”

Value For Money5%

“Covers are expensive”

Weight Heavy5%

“Significantly underweight – More like 100m than 250m – check the weight”

Material Quality4%

“The roll is complete rubbish like fake plastic”

Thin4%

“Quite thin layer”

Stretchability/Expandability/Elasticity3%

“Worst quality stretch/pallet/shrink wrap you can buy dont bother just a roll of plastic not sticky nor stretchy whatsoever”

Top return reasons

Size-Overall23%
Quality-Overall15%
Advertised Vs Actual Product13%
Color10%
Adhesion/Stickiness8%
Thin8%
Strength4%
Width3%
Product Condition2%
Value For Money2%

Common questions

Is black wrap profitable to sell on Amazon United Kingdom?
The niche generates £113K/yr across 15 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (44/100).
How competitive is the black wrap niche?
11 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in black wrap?
Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
When does demand for black wrap peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the black wrap niche?
Listings span £5.04–£17.58; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 2,239 reviews — the moat a new listing must climb.