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Black Wrap

Fail

Demand is soft, at -8.8% this quarter, so Black Wrap is a Fail.

Flapen Score
44
44 / 100
Ranks 520 of 740 Business, Industry & Science niches · −5 vs the category median of 49
Market size
£113K/yr72K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
66%top-5 click share · 11 brands · 16 sellers

Flapen Score

Black Wrap against its category

The dotted line is the Business, Industry & Science average. Past it, Black Wrap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wrap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wrap 72K times last year and spent an estimated £113K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
16.0%
Market size, estimated
£113Ka year
Peak month
October1.4× the quietest month
Top search term
black wrap22K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £5.04 to £17.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.74 that is £7K to £10K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£5.04–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #9 within Packaging & Shipping Supplies. It carries 2,239 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
73%
Out of stock, average day
5.3%
Average rank
#9in Packaging & Shipping Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,239per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Rainberg20%
  • JeeJaan19%
  • Straame18%
  • REQUISITE NEEDS16%
  • Triplast13%
  • TPZ The Packaging Zone6%
  • Open — no brand owns it (5 brands, 8%)

Demand

Black Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wrap22K/yr
  • black shrink wrap13K/yr
  • black pallet wrap10K/yr
  • parcel wrap9K/yr
  • black wrapping film6K/yr
  • black cling film for packing4K/yr
  • black shrink wrap heavy duty3K/yr
  • black foil3K/yr
  • black film2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wrap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.08

runs out quickly due to that thickness

its really quite thick

Gets thinner with every purchase

Advertised Vs Actual Product13%−0.09

so clearly not as described

Misleading picture

Not as advertised

Quality-Overall11%+1.52

Absolute rubbish

This very cheap quality

Poor quality

Adhesion/Stickiness10%−0.05

Weak Adhesion & Short Roll Length

This product does not contain any glue

DOES NOT STICK

Size-Overall6%−0.04

youre about 200m short

Very small

Tiny rolls

Love

Quality-Overall20%+1.52

Great product for the job

Good quality

Great quality shawl

Value For Money15%+0.55

Great Deal

Excellent value for money

Good value

Ease Of Use8%+0.72

Very useful

It goes on easily

is actually quite easy to work with

Advertised Vs Actual Product7%−0.09

Does the job

works exactly as I hoped

Exactly what I want

Adhesion/Stickiness7%−0.05

sticks to itself

sticks to its self very well

It sticks well

Return

0.5% Return rate 52% Fixable by listing

Size-Overall23%▂▂▃▄▅█

youre about 200m short

Very small

Tiny rolls

Quality-Overall15%▃▂▅▅█▁

Absolute rubbish

This very cheap quality

Poor quality

Advertised Vs Actual Product13%▆▄▇█▂▃

so clearly not as described

Misleading picture

Not as advertised

Color10%█▄▂▆▁▁
Adhesion/Stickiness8%▅▄▇▃█▇

Weak Adhesion & Short Roll Length

This product does not contain any glue

DOES NOT STICK

FAQ

Common Black Wrap questions

Answered from the same tracked data.