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black wrap
Skip itSoft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,238.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Market size
Okay£113K£113K/yr · 72K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.04–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100