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biatain silicone dressings
Worth a lookShows searches that convert (18.9% search→purchase), but a small market ($68K/yr) keeps it on the watch list.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great292.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.34avg listing price — sweet spot $15–$100
Price range
Good£6.08–£35.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£68K£68K/yr · 25K searches