biatain silicone dressings
Worth a lookShows searches that convert (18.9% search→purchase), but a small market ($68K/yr) keeps it on the watch list.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great292.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.34avg listing price — sweet spot $15–$100
Price range
Good£6.08–£35.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£68K£68K/yr · 25K searches
According to Flapen's Amazon United Kingdom niche tracking, biatain silicone dressings is a £68K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
biatain silicone dressings market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #431
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 43%
- Out of stock
- 4.6%
- Avg brand age
- 41 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
29
Top-5 brand share
87%
Top 20: 92%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Biatain50%
- MediSale27%
- --8%
- Tassorm4%
- MediSale Ltd4%
- ourmed2%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top biatain silicone dressings search terms
- biatain silicone dressings 10cm x 10cm8K/yr
- biatain silicone dressings 7.5 x 7.56K/yr
- biatain silicone dressings5K/yr
- biatain silicone dressings 12.5 x 12.53K/yr
- biatain silicone dressing3K/yr
Top biatain silicone dressings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biatain Silicone Foam Adhesive Dressing 7.5x7.5cm Pack of 10
Biatain£13.424.6★361 rev
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (5)
MediSale£17.674.5★60 rev
Biatain Silicone 10x10cm Foam Adherant Dressings | Pack of 10
Biatain£28.685.0★3 rev
Biatain Silicone Adhesive Foam Dressing 10cm x 10cm Pack of 5
--£14.394.6★215 rev
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (3)
MediSale£12.484.5★60 rev
Newest
by launch dateBiatain Silicone 10x10cm Foam Adherant Dressings | Pack of 10
Biatain£28.683 rev
Silicone Foam Dressing 12.5 x 12.5cm with Adhesive Border Waterproof Highly Absorbent Wound Bandages
CXWGQS£7.5823 rev
Ourmed Silicone Foam Dressing with Border Adhesive - Large Absorbent Waterproof Bandage for Wound Care Foot Diabetic Ulcer Leg Ulcer 4 x 4 5 Pack
ourmed£8.271,278 rev
Biatain Silicone Foam Dressing 7.5cm x 7.5cm Pack of 5 | Gentle Silicone Adhesive | Highly Absorbent Comfortable & Secure Wound Care
MediSale£8.8652 rev
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (5)
MediSale£17.6760 rev
Trending
90-day click momentumSilicone Foam Dressing 12.5 x 12.5cm with Adhesive Border Waterproof Highly Absorbent Wound Bandages
CXWGQS£7.584.4★
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (3)
MediSale£12.484.5★
Biatain Silicone 10x10cm Foam Adherant Dressings | Pack of 10
Biatain£28.685.0★
Kliniderm Foam Silicone Border Square Dressing 5 Count 7.5 x 7.5 cm
Kliniderm£6.084.5★
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (5)
MediSale£17.674.5★
What buyers say about biatain silicone dressings
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great value for money”
“Good adhesion”
“You get what you order”
“Great product and easy to use”
“works fine”
“Super comfy”
“It is ok if you are not allergic the adhesive”
“provide a good protection for the wound”
“Very cushioned”
What buyers complain about
“Not adhesive at all”
“Complete waste of money”
“Would not purchase again as it came off after one shower”
“Poor quality”
“Misleading and expensive”
“cut my leg badly”
“which are very wet by nature”
“Two have dropped off now”
Top return reasons
Common questions
- Is biatain silicone dressings profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the biatain silicone dressings niche?
- 8 brands and 29 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in biatain silicone dressings?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Water Resistance. The return rate is 0.3%.
- When does demand for biatain silicone dressings peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the biatain silicone dressings niche?
- Listings span £6.08–£35.39; the average listing price is £14.34 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.