Biatain Silicone Dressings
MaybeBuyers convert on 18.9% of searches. But shoppers spend only $68K a year here, so Biatain Silicone Dressings is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 740 Business, Industry & Science niches · +2 vs the category median of 4951
- Market size
- £68K/yr25K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 29 sellers
Flapen Score
Biatain Silicone Dressings against its category
The dotted line is the Business, Industry & Science average. Past it, Biatain Silicone Dressings is stronger. Inside it, weaker.
Market
The Biatain Silicone Dressings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biatain Silicone Dressings 25K times last year and spent an estimated £68K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
18.9% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 18.9%
- Market size, estimated
- £68Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- biatain silicone dressings 10cm x 10cm8K searches a year
02 · Price
A sale here is worth £14.34.
Listings sell for £14.34 on average, from £6.08 to £35.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £14.34 that is £4K to £7K a year per listing.
- Average price
- £14.34under the $15 to $100 sweet spot
- Price range
- £6.08–£35.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #431 within Professional Medical Supplies. It carries 293 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 93%
- Out of stock, average day
- 4.6%
- Average rank
- #431in Professional Medical Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 293per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Biatain Silicone Dressings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Biatain Silicone Foam Adhesive Dressing 7.5x7.5cm Pack of 10
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 9y ago
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (5)
- Price
- £17.67
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Biatain Silicone 10x10cm Foam Adherant Dressings | Pack of 10
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Biatain Silicone Adhesive Foam Dressing 10cm x 10cm Pack of 5
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 7y ago
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (3)
- Price
- £12.48
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Trending
90-day click momentum
Silicone Foam Dressing 12.5 x 12.5cm with Adhesive Border Waterproof Highly Absorbent Wound Bandages
- Price
- £7.58
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 9mo ago
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (3)
- Price
- £12.48
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Biatain Silicone 10x10cm Foam Adherant Dressings | Pack of 10
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Kliniderm Foam Silicone Border Square Dressing 5 Count 7.5 x 7.5 cm
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 9y ago
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (5)
- Price
- £17.67
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Newest
by launch dateBiatain Silicone 10x10cm Foam Adherant Dressings | Pack of 10
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Silicone Foam Dressing 12.5 x 12.5cm with Adhesive Border Waterproof Highly Absorbent Wound Bandages
- Price
- £7.58
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 9mo ago
Ourmed Silicone Foam Dressing with Border Adhesive - Large Absorbent Waterproof Bandage for Wound Care Foot Diabetic Ulcer Leg Ulcer 4 x 4 5 Pack
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 1y ago
Biatain Silicone Foam Dressing 7.5cm x 7.5cm Pack of 5 | Gentle Silicone Adhesive | Highly Absorbent Comfortable & Secure Wound Care
- Price
- £8.86
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Biatain Silicone 10cm x 10cm | Soft and Flexible Foam Dressings | Advanced Wound Care (5)
- Price
- £17.67
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
29
Top-5 brand share
87%
Top 20: 92%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Biatain50%
- MediSale27%
- --8%
- Tassorm4%
- MediSale Ltd4%
- ourmed2%
- Open — no brand owns it (2 brands, 6%)
Demand
Biatain Silicone Dressings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Biatain Silicone Dressings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biatain silicone dressings 10cm x 10cm8K/yr
- biatain silicone dressings 7.5 x 7.56K/yr
- biatain silicone dressings5K/yr
- biatain silicone dressings 12.5 x 12.53K/yr
- biatain silicone dressing3K/yr
Reviews and returns
What reviews say buyers love and hate about Biatain Silicone Dressings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not adhesive at all
Didnt stick properly
Not sticky enough
Complete waste of money
Very expensive
Bit pricey
Would not purchase again as it came off after one shower
Poor quality
very poor quality
Misleading and expensive
Going to report this to trading standards as its deliberately misleading
Love
Excellent product
Good Quality
On the whole very good
Great value for money
Value for money
Good price
Good adhesion
Border sticks well
brilliant adhesive
You get what you order
Does the job
As expected
Great product and easy to use
easier to remove
No problem to remove
Return
0.3% Return rate 65% Fixable by listing
Not adhesive at all
Didnt stick properly
Not sticky enough
Misleading and expensive
Going to report this to trading standards as its deliberately misleading
Would not purchase again as it came off after one shower
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Best Flapen score
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FAQ
Common Biatain Silicone Dressings questions
Answered from the same tracked data.