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Bee Fondant

soft demand (-55.1% this quarter) — Bee Fondant doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 4Growth 0Conversion 86Competition 21Returns 100Price range 77Avg price 82Brand share 0Review moat 99Quality gap 20
This niche Category average

Is Bee Fondant profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bee Fondant is a £16K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Bee Fondant: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.1% over the last 90 days and 9.7% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr2K
Search volume / yr-55.1%9K
Conversion rate9.7%
Avg price£17.93

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 3
Top-5 product click share74%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement0%
New entrants (1y)3· 0 succeeded
Avg rating4.7★
Avg reviews21

Top Bee Fondant products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£811£2K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Beekeeping Supplies UK61%
  • Mêl Gwenyn Gruffydd Est 201019%
  • Generic8%
  • Simon The Beekeeper7%
  • apipasta5%

Bee Fondant demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR9.7%Products9Brands5Top 5 Brands100%OOS Rate2.7%Rating4.7★Reviews21Avg BSR#10
200150Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

What reviews say buyers love and hate about Bee Fondant

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall100%

Good quality fondant

Common Bee Fondant questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bee Fondant 37/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -55.1% over the last 90 days.
Bee Fondant sells for £17.93 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.73–£29.88. The average incumbent carries 21 reviews — the moat a new listing must climb.