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Bee Fondant

Fail

Demand is soft, at -55.1% this quarter, so Bee Fondant is a Fail.

Flapen Score
37
37 / 100
Ranks 679 of 740 Business, Industry & Science niches · −12 vs the category median of 49
Market size
£16K/yr9K searches / yr
90-day growth
-55.1%search demand this quarter
Competition
74%top-5 click share · 5 brands · 3 sellers

Flapen Score

Bee Fondant against its category

The dotted line is the Business, Industry & Science average. Past it, Bee Fondant is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee Fondant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bee Fondant 9K times last year and spent an estimated £16K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-55.1%
Conversion, latest week
9.7%
Market size, estimated
£16Ka year
Top search term
bee fondant6K searches a year

02 · Price

A sale here is worth £17.93.

Listings sell for £17.93 on average, from £10.73 to £29.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £17.93 that is £0 to £2K a year per listing.

Average price
£17.93inside the $15 to $100 sweet spot
Price range
£10.73–£29.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #10 within Agricultural Equipment & Supplies. It carries 21 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
0%
Out of stock, average day
2.7%
Average rank
#10in Agricultural Equipment & Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
21per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bee Fondant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£811£2K£2K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Beekeeping Supplies UK61%
  • Mêl Gwenyn Gruffydd Est 201019%
  • Generic8%
  • Simon The Beekeeper7%
  • apipasta5%

Demand

Bee Fondant search demand

Weekly searches over the year. Pick a range.

200150Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Bee Fondant

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Good quality fondant

Great product

FAQ

Common Bee Fondant questions

Answered from the same tracked data.