Is bee fondant profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Skip it (37/100).

How competitive is the bee fondant niche?

5 brands and 3 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the bee fondant niche?

Listings span £10.73–£29.88; the average listing price is £17.93 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.

bee fondant

Skip it

Soft demand (-55.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible21.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.93

avg listing price — sweet spot $15–$100

Price range

Great£10.73–£29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£16K

£16K/yr · 9K searches

Growth

Bad-55.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, bee fondant is a £16K/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bee fondant market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £22K–£27K; units × avg price
Conversion rate: 9.7%
Avg BSR: #10
Page quality: 0%
Prime: 0%
Sponsored: 0%
Out of stock: 2.7%
Avg brand age: 51 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Beekeeping Supplies UK61%
Mêl Gwenyn Gruffydd Est 201019%
Generic8%
Simon The Beekeeper7%
apipasta5%

Demand

Weekly Amazon search volume, last 24 weeks — -55.1% search growth over the last 90 days.

Open Trend

Top bee fondant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

APIFONDA 12kg Box (12 x 1kg) Bee Fondant Complete Feed For Winter Feeding Bees

Mêl Gwenyn Gruffydd Est 2010£29.874.5★19 rev

BeeCandee Bee Fondant - beekeeping supplies uk - bee feed food 1.5kg Pouches (1 x 1.5kg)

Beekeeping Supplies UK£10.734.6★12 rev

BeeCandee Bee Fondant - Beekeeping Supplies UK - Bee Feed Food 3kg (2 x 1.5kg pouches)

Beekeeping Supplies UK£17.544.5★29 rev

Belgosuc Fondabee Bee Fondant - beekeeping supplies uk Ltd - bee feed food 1kg - 12kg (2 x 1kg) +MBK

Beekeeping Supplies UK£14.824.4★12 rev

Beekeeping Supplies UK Ltd - Candipolline Gold - 3 x 500g Packs of Candipolline - A total of 1.5kg - excellent date - May 2027 +MBK

Beekeeping Supplies UK£18.784.7★92 rev

Newest

by launch date

Ambrosia Bee Fondant 2.5kg Pack Premium Winter Bee Feed & Emergency Food for Honey Bees Ready-to-Use Beekeeping Fondant Beekeeping Supplies UK Ltd + MBK

Beekeeping Supplies UK£13.833 rev

7mo ago

Apipasta Vitamins 2.5kg Fortified Fondant for Colony Strength and Vitality Bee Feed

apipasta£10.952 rev

10mo ago

APIFONDA 12kg Box (12 x 1kg) Bee Fondant Complete Feed For Winter Feeding Bees

Mêl Gwenyn Gruffydd Est 2010£29.8719 rev

11mo ago

Beekeeping Fondant 3 X 1KG - Simon the Beekeeper

Simon The Beekeeper£14.948 rev

1y ago

APIFONDA 12.5kg Box (5 x 2.5 kg) Bee Fondant Complete Feed For Winter Feeding Bees

Generic£29.8814 rev

2y ago

What buyers say about bee fondant

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“Good quality fondant”

Common questions

Is bee fondant profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Skip it (37/100).
How competitive is the bee fondant niche?: 5 brands and 3 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the bee fondant niche?: Listings span £10.73–£29.88; the average listing price is £17.93 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.