Barrel
weak search conversion (1.3%) — Barrel doesn't clear our bar today.
Flapen Score
Is Barrel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Barrel is a £79K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Barrel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.5% over the last 90 days and 1.3% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Barrel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
220L plastic open top barrel drum keg storage shipping container
- Price
- £68.58
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago
ITP Packaging 220 Litre Open Top Shipping Drums with Lid and Latch Ring Air Tight Ideal For Storage Transport and Export Pet Food Grain Vegetables Fruit & Clothing
- Price
- £59.85
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 5y ago
Air Roller Inflatable Tumbling Gymnastics Mat Air Roll Barrel Tumble 100/120cm Yoga Gymnastics Fitness Roll
- Price
- £41.48
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
Pluto Packaging 60 Litre Plastic Blue Open Top Barrel with Lid & Ring UN Approved Food Grade
- Price
- £31.06
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 4y ago
205L 45 Gallon Shipping Drum Shipping Barrel Oil Drum Container BIN Steel Drum with LID and Clasp
- Price
- £35.97
- Rating
- 4.7/5
- Reviews
- 210
- Age
- 3y ago
Trending
90-day click momentum
LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Purple 60(H)*100(L) cm)
- Price
- £38.68
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
Air Roller Inflatable Tumbling Gymnastics Mat Air Roll Barrel Tumble 100/120cm Yoga Gymnastics Fitness Roll
- Price
- £41.48
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
Air Roller Gymnastics Barrel with Pump Inflatable Tumble Track Mat Gymnastics Equipment for Home Training Tumbling Yoga & Backflip Practice Waterproof Air Tumbling Mat for Home & Studio (0.8 * 1M)
- Price
- £42.05
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 8mo ago
LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Pink 60(H)*100(L) cm)
- Price
- £39.03
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
KetoPlastics 220 Litre 48 Gallon Plastic Drum Barrel Container For Shipping Waste Feed Food
- Price
- £58.09
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 10y ago
Newest
by launch dateAir Roller Gymnastics Barrel with Pump Inflatable Tumble Track Mat Gymnastics Equipment for Home Training Tumbling Yoga & Backflip Practice Waterproof Air Tumbling Mat for Home & Studio (0.8 * 1M)
- Price
- £42.05
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 8mo ago
Air Roller Inflatable Tumbling Gymnastics Mat Air Roll Barrel Tumble 100/120cm Yoga Gymnastics Fitness Roll
- Price
- £41.48
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Pink 60(H)*100(L) cm)
- Price
- £39.03
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
LSLIFE Air Roller Inflatable Gymnastics Tumbling Barrel Roll Barrel with Air Pump 60/75/90cm Thick 100cm Long Backbend Trainer Handspring Mat for Gymnastics Yoga Training (Purple 60(H)*100(L) cm)
- Price
- £38.68
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 1y ago
220L plastic open top barrel drum keg storage shipping container
- Price
- £68.58
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
18
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
13%
- ITP Packaging29%
- Generic21%
- KetoPlastics15%
- Pluto Packaging8%
- airtrack matte7%
- LSLIFE7%
- Open — no brand owns it (8 brands, 13%)
Barrel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Top Barrel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- barrel54K/yr
- plastic barrel14K/yr
- plastic drum9K/yr
- shipping container10K/yr
- barrels6K/yr
- blue barrel drum plastic 220l6K/yr
- blue plastic barrels/shipping containers 220 litre and 60 litre3K/yr
- shipping barrel 220 litre5K/yr
- blue barrel5K/yr
- barrell3K/yr
What reviews say buyers love and hate about Barrel
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“drum is a brilliant piece of kit”
“Good size”
“The drum is very robust”
“As expected”
“durable”
What buyers complain about
91% of reviews“Chemical smelling plastic”
“Very big”
“Overpriced”
“Waste of Money”
“Can not open the tab on barrel latch”
Barrel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
87%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Barrel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
