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Barrel

Fail

Buyers convert on only 1.3% of searches, so Barrel is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£79K/yr137K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
45%top-5 click share · 14 brands · 18 sellers

Flapen Score

Barrel against its category

The dotted line is the Business, Industry & Science average. Past it, Barrel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barrel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barrel 137K times last year and spent an estimated £79K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.3%
Market size, estimated
£79Ka year
Peak month
October2.7× the quietest month
Top search term
barrel54K searches a year

02 · Price

A sale here is worth £45.78.

Listings sell for £45.78 on average, from £19.90 to £174.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.78 that is £0 to £5K a year per listing.

Average price
£45.78inside the $15 to $100 sweet spot
Price range
£19.90–£174.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #414 within Material Handling Products. It carries 64 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
22%
Out of stock, average day
0.9%
Average rank
#414in Material Handling Products
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Barrel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

13%

  • ITP Packaging29%
  • Generic21%
  • KetoPlastics15%
  • Pluto Packaging8%
  • airtrack matte7%
  • LSLIFE7%
  • Open — no brand owns it (8 brands, 13%)

Demand

Barrel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Barrel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barrel54K/yr
  • plastic barrel14K/yr
  • plastic drum9K/yr
  • shipping container10K/yr
  • barrels6K/yr
  • blue barrel drum plastic 220l6K/yr
  • blue plastic barrels/shipping containers 220 litre and 60 litre3K/yr
  • shipping barrel 220 litre5K/yr
  • blue barrel5K/yr
  • barrell3K/yr

Reviews and returns

What reviews say buyers love and hate about Barrel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%−0.19

Chemical smelling plastic

Have awful smell

stinks of garbage when opened

Size-Overall27%+1.63

Very big

So much bigger then the original sizes one's i used to purchase before

Big stuff

Value For Money14%−0.02

Overpriced

when I went on to get another one.,the price had increased by £13

Natural Resource Wastage7%−0.04

Waste of Money

Locking Mechanism7%−0.04

Can not open the tab on barrel latch

Love

Quality-Overall35%+2.07

drum is a brilliant piece of kit

Great quality affordable item

Excellent product

Size-Overall18%+1.63

Good size

True to size

It's big and worth the purchase

Strength14%+0.59

The drum is very robust

Very sturdy

Strong and waterproof

Advertised Vs Actual Product8%+0.12

As expected

The same item as seen in the pictures

It was as requested

Durability5%−0.01

durable

Durable and the lead closes tightly

The durability

Return

0.2% Return rate 87% Fixable by listing

Size-Overall85%▇▆▇▅█▇

Very big

So much bigger then the original sizes one's i used to purchase before

Big stuff

Smell3%▁▇▁█▁▁

Chemical smelling plastic

Have awful smell

stinks of garbage when opened

Material Quality2%▁▁▅▁█▁
Mechanism Issues2%▁█▁▁▁▁
Functionality-Overall1%▁▁▁▁▁█

FAQ

Common Barrel questions

Answered from the same tracked data.