58
asa filament
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great243.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good£9.78–£28.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 85K searches
Signals Out of Stock