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58

asa filament

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 34Conversion 49Competition 74Returns 96Price range 72Avg price 68Brand share 62Review moat 88Quality gap 79

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great243.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good£9.78–£28.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.11

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 85K searches

According to Flapen's Amazon United Kingdom niche tracking, asa filament is a £46K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

asa filament market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£42K–£56K
units × avg price
Conversion rate
3.9%
Avg BSR
#211
Page quality
0%
Prime
100%
Sponsored
72%
Out of stock
22.1%
Avg brand age
44 months
Avg seller age
248 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

25%

  • FLASHFORGE20%
  • SUNLU18%
  • OVERTURE12%
  • iSANMATE10%
  • ERYONE8%
  • TINMORRY7%

Demand

Weekly Amazon search volume, last 24 weeks — +7.4% search growth over the last 90 days.
2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top asa filament search terms

  • asa filament54K/yr
  • asa25K/yr
  • asa filament 1.755K/yr
All search terms

Top asa filament products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£3K9%£4K12%£6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about asa filament

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality21%

“Printed easy and great finish”

Quality-Overall19%

“This filament is good”

Value For Money14%

“this filament is excellent value”

Material Quality7%

“Great ABS with a little setup”

Strength4%

“it seems strong”

Printing Speed4%

“This high speed ASA is easy to print with”

Color4%

“the colour is lovely”

Adhesion/Stickiness3%

“god adhesion”

Ease Of Use3%

“it's just as easy as PETG”

Compatibility-Overall3%

“Worked great on X2D using default Bambulab ASA profile”

What buyers complain about

Print Quality17%

“have blocked on every print”

Adhesion/Stickiness12%

“Poor layer adhesion”

Quality-Overall10%

“it's a truly terrible filament”

Strength8%

“Very brittle”

Size-Overall4%

“Won't fit bambu labs ams”

Material Quality4%

“Asa filament cheaper than bambulab”

Absorbency4%

“This stuff doesnt want to absorb moisture”

Color4%

“The red is slightly darker too”

Ease Of Use3%

“Difficult to print”

Display Colors2%

“red are unusable”

Top return reasons

Compatibility-Overall21%
Color19%
Print Quality16%
Adhesion/Stickiness9%
Functionality-Overall8%
Quality-Overall7%
Material Quality4%
Advertised Vs Actual Product4%
Size-Overall3%
Jamming/Clogging2%

Common questions

Is asa filament profitable to sell on Amazon United Kingdom?
The niche generates £46K/yr across 43 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the asa filament niche?
14 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in asa filament?
Top complaints mined from reviews: Print Quality, Adhesion/Stickiness, Quality-Overall. The return rate is 0.7%.
What does it cost to enter the asa filament niche?
Listings span £9.78–£28.22; the average listing price is £14.11 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.