Arduino
brand-locked demand (top 5 brands take 97% of clicks) — Arduino doesn't clear our bar today.
Flapen Score
Is Arduino profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Arduino is a £148K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Arduino: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.5% over the last 90 days and 2.1% of searches end in a purchase.
£148K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Arduino products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ELEGOO UNO R3 Project Super Starter Kit Compatible with Arduino IDE with Tutorial for Beginner
- Price
- £31.24
- Rating
- 4.6/5
- Reviews
- 16,037
- Age
- 10y ago
ELEGOO UNO R3 Project The Most Complete Ultimate Starter Kit Compatible with Arduino IDE with Tutorial
- Price
- £42.67
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 10y ago
ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit Barebone PCs Compatible with Arduino IDE with Tutorial
- Price
- £43.51
- Rating
- 4.7/5
- Reviews
- 1,275
- Age
- 10y ago
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
- Price
- £31.48
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
![Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping](https://m.media-amazon.com/images/I/515P6aYSP4L.jpg)
Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping
- Price
- £19.04
- Rating
- 4.7/5
- Reviews
- 9,717
- Age
- 15y ago
Trending
90-day click momentumePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
- Price
- £31.48
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects](https://m.media-amazon.com/images/I/41aMPoHsVnL.jpg)
Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects
- Price
- £15.67
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 3y ago
![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)
Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher
- Price
- £77.02
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8mo ago
Miuzei Starter Kit Compatible with Arduino Projects LCD1602 Module Breadboard Servo 9V 1A Power Supply sensors LEDs Detailed Tutorial
- Price
- £26.30
- Rating
- 4.5/5
- Reviews
- 821
- Age
- 8y ago
![Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding](https://m.media-amazon.com/images/I/41A6dlalB9L.jpg)
Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding
- Price
- £59.83
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago
Newest
by launch dateArduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher
- Price
- £77.02
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8mo ago
Miuzei Starter Kit Compatible with Arduino UNO R3 Complete Electronics Programming Kit with 248 Components Breadboard Sensors Resistors Power Supply LEDs 42 Lessons
- Price
- £35.47
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 1y ago
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
- Price
- £31.48
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Ultimate Starter Kit)
- Price
- £23.83
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding
- Price
- £59.83
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- ELEGOO55%
- Arduino25%
- ePalZoneXP9%
- Miuzei5%
- SUNFOUNDER3%
- BOJACK3%
Arduino demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Arduino search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- arduino116K/yr
- arduino starter kit47K/yr
- arduino kit29K/yr
- microcontroller5K/yr
- arduino board2K/yr
What reviews say buyers love and hate about Arduino
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Very good quality”
“Great value”
“The instructions are clear and educational, all necessary code is available to download by following the provided link”
“easy to use”
“exactly what i expected”
What buyers complain about
67% of reviews“Sticking with Arduino boards from now on - more expensive”
“Do not use the link provided for instructions”
“Beware that the description is wrong”
“Does not work”
“I also think theyve missed a trick with the ESP32 WiFi onboard only doing WiFi”
Arduino return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Arduino questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
