arduino
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£35.08avg listing price — sweet spot $15–$100
Price range
Great£10.68–£77.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,370.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£148K£148K/yr · 199K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, arduino is a £148K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
arduino market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £105K–£140K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- ELEGOO55%
- Arduino25%
- ePalZoneXP9%
- Miuzei5%
- SUNFOUNDER3%
- BOJACK3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top arduino search terms
- arduino116K/yr
- arduino starter kit47K/yr
- arduino kit29K/yr
- microcontroller5K/yr
- arduino board2K/yr
Top arduino products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEGOO UNO R3 Project Super Starter Kit Compatible with Arduino IDE with Tutorial for Beginner
ELEGOO£31.244.6★16,037 rev
ELEGOO UNO R3 Project The Most Complete Ultimate Starter Kit Compatible with Arduino IDE with Tutorial
ELEGOO£42.674.6★1,069 rev
ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit Barebone PCs Compatible with Arduino IDE with Tutorial
ELEGOO£43.514.7★1,275 rev
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
ePalZoneXP£31.484.9★30 rev
![Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping](https://m.media-amazon.com/images/I/515P6aYSP4L.jpg)
Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping
Arduino£19.044.7★9,717 rev
Newest
by launch date![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)
Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher
Arduino£77.0257 rev
Miuzei Starter Kit Compatible with Arduino UNO R3 Complete Electronics Programming Kit with 248 Components Breadboard Sensors Resistors Power Supply LEDs 42 Lessons
Miuzei£35.47207 rev
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
ePalZoneXP£31.4830 rev
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Ultimate Starter Kit)
ePalZoneXP£23.8330 rev
![Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding](https://m.media-amazon.com/images/I/41A6dlalB9L.jpg)
Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding
Arduino£59.83127 rev
Trending
90-day click momentumePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
ePalZoneXP£31.484.9★
![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects](https://m.media-amazon.com/images/I/41aMPoHsVnL.jpg)
Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects
Arduino£15.674.6★
Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher
Arduino£77.024.2★
Miuzei Starter Kit Compatible with Arduino Projects LCD1602 Module Breadboard Servo 9V 1A Power Supply sensors LEDs Detailed Tutorial
Miuzei£26.304.5★
Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding
Arduino£59.834.4★
What buyers say about arduino
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“Great value”
“The instructions are clear and educational, all necessary code is available to download by following the provided link”
“easy to use”
“exactly what i expected”
“the compatibility between them is exactly what I was looking for”
“provides enough components for a wide range of experiments”
“Its durability and versatility make it a worthwhile investment for electronics and programming projects”
“fits perfectly on the breadboard”
“The parts work fine”
What buyers complain about
“Sticking with Arduino boards from now on - more expensive”
“Do not use the link provided for instructions”
“Beware that the description is wrong”
“Does not work”
“I also think theyve missed a trick with the ESP32 WiFi onboard only doing WiFi”
“Poor quality control”
“Compatibility issue”
“Another downside is that while the box is compact”
Top return reasons
Common questions
- Is arduino profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the arduino niche?
- 6 brands and 19 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in arduino?
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for arduino peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the arduino niche?
- Listings span £10.68–£77.02; the average listing price is £35.08 (sweet spot $15–$100). The average incumbent carries 2,371 reviews — the moat a new listing must climb.