Arduino
FailThe top 5 brands take 97% of clicks, so Arduino is a Fail.
- Flapen Score
- 40 / 100Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 4940
- Market size
- £148K/yr199K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 19 sellers
Flapen Score
Arduino against its category
The dotted line is the Business, Industry & Science average. Past it, Arduino is stronger. Inside it, weaker.
Market
The Arduino market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Arduino 199K times last year and spent an estimated £148K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £148Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- arduino116K searches a year
02 · Price
A sale here is worth £35.08.
Listings sell for £35.08 on average, from £10.68 to £77.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.08 that is £4K to £9K a year per listing.
- Average price
- £35.08inside the $15 to $100 sweet spot
- Price range
- £10.68–£77.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Industrial Electrical. It carries 2,371 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Industrial Electrical
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,371per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Arduino products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ELEGOO UNO R3 Project Super Starter Kit Compatible with Arduino IDE with Tutorial for Beginner
- Price
- £31.24
- Rating
- 4.6/5
- Reviews
- 16,037
- Age
- 10y ago

ELEGOO UNO R3 Project The Most Complete Ultimate Starter Kit Compatible with Arduino IDE with Tutorial
- Price
- £42.67
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 10y ago

ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit Barebone PCs Compatible with Arduino IDE with Tutorial
- Price
- £43.51
- Rating
- 4.7/5
- Reviews
- 1,275
- Age
- 10y ago

ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
- Price
- £31.48
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
![Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping](https://m.media-amazon.com/images/I/515P6aYSP4L.jpg)
Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping
- Price
- £19.04
- Rating
- 4.7/5
- Reviews
- 9,717
- Age
- 15y ago
Trending
estimated 90-day click momentum
ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
- Price
- £31.48
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects](https://m.media-amazon.com/images/I/41aMPoHsVnL.jpg)
Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects
- Price
- £15.67
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 3y ago
![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)
Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher
- Price
- £77.02
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8mo ago

Miuzei Starter Kit Compatible with Arduino Projects LCD1602 Module Breadboard Servo 9V 1A Power Supply sensors LEDs Detailed Tutorial
- Price
- £26.30
- Rating
- 4.5/5
- Reviews
- 821
- Age
- 8y ago
![Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding](https://m.media-amazon.com/images/I/41A6dlalB9L.jpg)
Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding
- Price
- £59.83
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago
Newest
by launch date![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)
Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher
- Price
- £77.02
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8mo ago

Miuzei Starter Kit Compatible with Arduino UNO R3 Complete Electronics Programming Kit with 248 Components Breadboard Sensors Resistors Power Supply LEDs 42 Lessons
- Price
- £35.47
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 1y ago

ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)
- Price
- £31.48
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago

ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Ultimate Starter Kit)
- Price
- £23.83
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 1y ago
![Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding](https://m.media-amazon.com/images/I/41A6dlalB9L.jpg)
Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding
- Price
- £59.83
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
19
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- ELEGOO55%
- Arduino25%
- ePalZoneXP9%
- Miuzei5%
- SUNFOUNDER3%
- BOJACK3%
Demand
Arduino search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Arduino search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- arduino116K/yr
- arduino starter kit47K/yr
- arduino kit29K/yr
- microcontroller5K/yr
- arduino board2K/yr
Reviews and returns
What reviews say buyers love and hate about Arduino
We read the reviews and the return reasons for every product selling here.
“Sticking with Arduino boards from now on - more expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Arduino questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









