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Arduino

Fail

The top 5 brands take 97% of clicks, so Arduino is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£148K/yr199K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
60%top-5 click share · 6 brands · 19 sellers

Flapen Score

Arduino against its category

The dotted line is the Business, Industry & Science average. Past it, Arduino is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arduino market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arduino 199K times last year and spent an estimated £148K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
2.1%
Market size, estimated
£148Ka year
Peak month
December2.4× the quietest month
Top search term
arduino116K searches a year

02 · Price

A sale here is worth £35.08.

Listings sell for £35.08 on average, from £10.68 to £77.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.08 that is £4K to £9K a year per listing.

Average price
£35.08inside the $15 to $100 sweet spot
Price range
£10.68–£77.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Industrial Electrical. It carries 2,371 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#143in Industrial Electrical
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,371per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Arduino products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

19

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • ELEGOO55%
  • Arduino25%
  • ePalZoneXP9%
  • Miuzei5%
  • SUNFOUNDER3%
  • BOJACK3%

Demand

Arduino search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Arduino search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arduino116K/yr
  • arduino starter kit47K/yr
  • arduino kit29K/yr
  • microcontroller5K/yr
  • arduino board2K/yr

Reviews and returns

What reviews say buyers love and hate about Arduino

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.41

Sticking with Arduino boards from now on - more expensive

I find it over priced these days

waste of money

Instructions/User Manual/Troubleshooting15%+1.54

Do not use the link provided for instructions

Many tutorials are super vague

However the manual comes on a CD and not sure how many people have one of those

Advertised Vs Actual Product10%

Beware that the description is wrong

beware that the description is wrong

Functionality-Overall10%−0.09

Does not work

Unable to upload a sketch onto the board

Connectivity-Overall5%−0.03

I also think theyve missed a trick with the ESP32 WiFi onboard only doing WiFi

Love

Quality-Overall28%−0.08

Very good quality

Great quality kit

Great high quality kit

Value For Money23%+0.41

Great value

Great Kit at a Great price

Totally worth it

Instructions/User Manual/Troubleshooting11%+1.54

The instructions are clear and educational, all necessary code is available to download by following the provided link

the tutorial found online are very helpful

Easy to follow instructions

Ease Of Use7%+1.29

easy to use

easy to download

they can be easily acquired after over time

Advertised Vs Actual Product7%

exactly what i expected

Product is just as it was shown/listed

Item is as described

Return

1.0% Return rate 9% Fixable by listing

Defective Material/Parts19%█▅▆▅▃▆
Compatibility-Overall17%█▅▅▅▄▃

Compatibility issue

Functionality-Overall15%▁▃▅▂█▇

Does not work

Unable to upload a sketch onto the board

Connectivity-Overall10%▁▄█▆▄▁

I also think theyve missed a trick with the ESP32 WiFi onboard only doing WiFi

Instructions/User Manual/Troubleshooting8%▁▅▄█▄▁

Do not use the link provided for instructions

Many tutorials are super vague

However the manual comes on a CD and not sure how many people have one of those

FAQ

Common Arduino questions

Answered from the same tracked data.