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anemometer
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£16.17avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good£10.17–£24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,602.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 65K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand