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alcohol spray
Skip itPrices mostly outside the sweet spot ($2.05–$10.25) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,527.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay£126K£126K/yr · 205K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.30avg listing price — sweet spot $15–$100
Price range
Bad£2.05–£10.25cheapest to priciest tracked listing — scored on the share inside $15–$100