33
8 inch cake board
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good895.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.10avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 57K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.91–£7.51cheapest to priciest tracked listing — scored on the share inside $15–$100