48
20ml syringe
Skip itPrices mostly outside the sweet spot ($3.13–$13.23) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great467.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 34K searches
Price range
Bad£3.13–£13.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier